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排队6个小时都喝不到的喜茶网红店,其实都是商家的套路!
网曝,有记者以想开网红店为由,找到了人广双雄的黄牛。
一位“牛头”表示,鲍师傅聘请了不同团队的充场人员假排队至少一个月。
喜茶第一天一共聘请了300多个人假排队,假排队的人员构成很有讲究,有学生、青年、白领、中年人,而且不能一起到,要分批到。
一般情况下,假排队10天,人气自然就会被带动起来。不过面对黄牛的这些爆料,喜茶和鲍师傅都矢口否认了。
在球球看来,这算得上是买家的饥饿营销的一种,商家为了盈利,也无可厚非。
不过,关于托,去年还曝光过北京鞋贩雇大爷大妈去排队买鞋,不过这次不是卖鞋的摆脱托儿把鞋炒起来,而是鞋子已经火起来,是鞋贩要炒价格:
他们专门雇一辆百名大爷大妈去排队买鞋,然后买到鞋后,鞋贩给大爷大妈们几十元上百,然后转手加价600元卖出去,大爷大妈们也乐意赚这个钱,鞋贩们更是赚的满满当当的,就连品牌方,一方面鞋卖出去了不亏,一方面价格被炒上去,知名度也上去了,就是苦了买不到鞋的鞋迷了。
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