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《跑男》线下产业链曝光,地方政府:一期500万,请来我家拍

2017-06-05 08:14:05   

《奔跑吧,兄弟》无疑是人设造星的最强综艺,不仅使得浙江卫视爆红,也让一些明星终于拥有了自己演艺生涯中的最好作品。

在《爸爸去哪儿》第二季拍摄期间,圈内就流传出一些景区或地方政府为了招揽节目组,推广本地旅游,不惜花重金邀请节目组入驻,全程提供免费服务。但是一直没有实证。

但是现在,随着大业创智股转书的公布,这一地下产业链逐渐浮出水面。

大业创制是《奔跑吧,兄弟》联合出品方大业传媒旗下的控股子公司,也正是这个公司曝光了《跑男》线下产业链,让我们到了最火综艺的另一面。

拍摄地营销的商业模式是这样的:以拍摄地营销推广的形式展开与拍摄地的商业合作,收取赞助经费,而拍摄地有权以“《奔跑吧,兄弟》栏目拍摄地”的噱头进行宣传,授权期限为当期栏目播出日为起点顺延 3 个月。

仅仅三个月的宣传期,地方政府就要出资上千万呐,并全程免费服务,小编想问,值吗?

作为一种新生的综艺商业模式,客户们一开始对这种拍摄地营销并不是很热衷,大多持观望态度。

据了解《跑男》第一季,仅有武汉一个城市掏钱买单。根据股转书上重大合同显示,大业创智与代理公司江苏孔雀飞歌有限公司签订了代理合同,合同金额为1000万元。事实上,武汉的录制被拆分成第一季第十期《楚汉之争》和十一期《三校争霸赛》播出,这样算来,每一期的价格约为500万元。

在《楚汉之争》这一季中,出现了超级豪华游轮“长江黄金3号”、武汉万达电影乐园等武汉颇具特色的景点;而《三校争霸赛》则聚焦武汉大学、地质大学和中南名族大学三所武汉高校。

结果大家都知道了第一季《跑男》爆红,所以之后各地方政府和景区纷纷眼红,不惜花重金并全程免费服务,邀请节目组入驻。

拍摄地营销是一个极容易复制的模式,除了《跑男》大业创智迅速在江苏卫视综艺《我们的挑战》中获得拍摄地营销收入1273.58万元。

《跑男》因为此获得了巨大的经济效益,可赞助出资的地方景区或政府是否得到了相应的高回报,我们就不得而知了。

地方政府出资上千万吸引综艺节目录制拍摄,真的值吗?

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