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湖南卫视骨干集体离职人才流失是体制外的追逐还是体制内的不挽留

2017-05-26 10:02:44   

从谢涤葵到龙丹妮,湖南卫视的离职潮早就不是什么新鲜事,但此次湖南广播电视台副台长、芒果TV董事长聂玫递交辞呈,还是令人大跌眼镜。本来人才流动在哪个行业都是再正常不过的事情,可偏偏是在互联网内容和传统电视台内容竞争越来越激烈的当下,不得不引人遐想:到底是体制内留不住人还是互联网这片热土太吸引人。

离开体制内的人才去了哪

湖南卫视人才流失的现象一直存在,只不过并没有像近两年来呈爆发趋势。一般离职人员有两条出路:转投他台,或者自主创业。因制作《爸爸去哪儿》而大火的谢涤葵,在2015年离职湖南卫视后转投江苏卫视,制作了另一档真人秀综艺《我们战斗吧》。节目品质不错,但缺少了湖南卫视平台的影响力并没有溅起太大水花。自立门户之后,谢涤葵联合腾讯和华谊打造一档明星网友线上线下互动的综艺节目《约吧!大明星》,如今这档节目已经做到了第二季,还请到了正当红的李晨、张继科和鹿晗助阵。很显然,自主创业这条路虽然看似艰难,但确实是目前电视人离职后比较普遍的选择。

谢涤葵当初出走湖南卫视的时候并没有带走整个团队,可事实证明体制内的环境越来越留不住人心。马云爸爸讲得好,员工离职,不外乎是两个原因,钱给的不够,心受委屈了,归根集结底就是干的不爽。真正给湖南卫视打击的是骨干团队的出走。《歌手》的都艳团队、前两季《花少》的廖珂等王牌制片人纷纷离职创业,也难怪观众总说湖南卫视的节目一季做得不如一季。

歪打正着给网生内容带来生机

离开体制内的骨干们出来创业肯定不是一帆风顺的,以前所积累的资源一大部分都跟湖南卫视脱不了关系。制作了《火星情报局》的银河酷娱主要团队来自湖南广电,CEO李炜曾在公开场合透露过《火星情报局》原本是面向卫视制作的节目,但因为主要主持人汪涵和湖南卫视有约定(不能主持除湖南卫视之外的其他卫视的节目),又加之优酷拿出了十分的诚意,才考虑转投网络。而少了卫视的条条框框,网络环境下生长的《火星情报局》反而通过“一言不合就开车”和花式后期俘获了年轻观众的心。

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