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南派三叔打造综艺《七十二层奇楼》 吴亦凡曝搬砖黑历

2017-05-05 14:22:06   

信报讯(记者杨光)南派三叔也开始玩综艺了!5月4日,原创文化探秘节目《七十二层奇楼》在京举行发布会,吴亦凡、赵丽颖、任达华等嘉宾集体亮相,而南派三叔作为这档节目的总编剧也到场,揭秘了关于这档原创IP综艺首秀背后的故事。

南派三叔创作的《盗墓笔记》、《老九门》等经典IP曾被改编成为电视剧作品,而这一次南派三叔首次触及综艺板块,以原创IP打造《七十二层奇楼》。南派三叔现场爆料,自己把《七十二层奇楼》的故事写得“山崩地裂”,脑洞大开,连自己都曾经在自己挖的坑里栽进去过。

首期录制时,为了确保板凳村设置的安全性,南派三叔亲自踩过了全村的四千多张板凳道具,踩碎了两张,栽了两次,还负了伤。他表示,即使自己是编剧,但也不能提前预知真正的剧情走向。除了编剧的身份以外,他还将亲自参加节目录制担当关键角色。

作为节目“探秘成员”,吴亦凡、赵丽颖、任达华身穿制服亮相,现场分享了录制过程中的奇特经历。吴亦凡徒手搬砖任劳任怨,还现场点评自己搬砖的黑历史“我还是很帅的”,还调侃自己不是偶像而是搞笑的。而成员中唯一的女星赵丽颖搬起砖来也毫不手软,霸气造型被其他成员称为“包工头”。作为老戏骨的任达华则表示自己和探秘成员在一起很开心,因为每次都能体会到青春的感觉。

据悉,探秘成员们将在节目中辗转南北,深入张家界、宁波等多个自然人文景观,探秘重现当地的民俗文化。此外,成员们也肩负起天工秘术的传承使命。

[记者观察]

亲自孵化保IP不失灵魂

大IP近几年被炒得很火,《盗墓笔记》、《老九门》等改编剧的相继热播,让南派三叔成为了IP界一个成功的先行者。实际上,早在2014年,南派三叔就与其余三位创始人共同创立了“南派泛娱”,希望在保证IP创造力的基础上,更好地经营IP,力图打造泛娱乐产业。

除了这两部大IP之外,南派三叔的其他作品也在试图开发影视剧、网剧、网大、游戏、广播剧、漫画等,而这一次亲自担任编剧打造的原创IP综艺无疑也是南派三叔布局泛娱乐产业链的重要一步。

相比很多大IP直接转手高价卖出,南派三叔选择了亲自参与开发、培育、孵化的方式,力图让大IP的衍生产品不失掉原有的灵魂,这或许也是让大IP保持生命力的一种新的方式,也为创作者们指引出了一条新的发展方向。信报记者 杨光

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