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土耳其专家:中国茶企可借“一带一路”获得发展新机遇
泾县讲解员为记者介绍茯茶及当地茶文化
简可·奥兹扣木什
近日,我随“见证陕西 追赶超越”活动CRI中外记者一行来到陕西泾阳县参观,有幸领略了当地特产茯茶的魅力。
据当地负责人介绍,当地政府十分重视茶叶生产的科学技术,创新茶叶生产工艺,出产的茯茶,茶体紧结,色泽黑褐油润。目前,泾阳县茯茶年产量达两万吨。当地政府及时引入电商平台推广茯茶,极大地提升了茯茶的销量。
我在现场仔细品尝了属于黑茶类的茯茶,口感的确很独特,跟土耳其的红茶十分不同。土耳其是世界人均茶叶消费量最高的国家,平均每人每年消耗茶叶3.5公斤。目前,世界86%的茶叶产自亚洲,而中国以年产227万吨产量高居榜首。土耳其以茶叶年产量25.9万吨位居第五。我想,泾阳县茯茶企业也许可以考虑将其产品出口到土耳其,没准这会是个巨大的商机呢。
虽然要改变土耳其人的饮茶习惯,让他们尝试各个种类的中国茶并非易事;但是近年来,土耳其已经有许多健康类节目及报纸杂志通过介绍来自国外的一些具有养生、减肥功效的茶饮,打开了土耳其人对外国茶的认知,这不失为中国茶走入土耳其市场一个良好的契机。当然,中国茶要真正走入土耳其市场,还需要在当地民众中做好相关的茶文化、茶品质功效能普及工作,这不仅需要时间,而且也需要一个全面有效的市场拓展规划。如此,曾经作为古丝绸之路运输的最重要的商品之一的中国茶,也能在“一带一路”建设的过程中实现对沿线国家的出口,中国的茶企业也能因此而获得新的发展机遇。
(作者:中国国际广播电台土耳其语部外籍专家 简可·奥兹扣木什 翻译 董芳远)
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