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蓝筹网:影视入秋,影视众筹温度仍存

2017-04-25 00:32:12   国际在线

2016年以来,中国的电影票房数据结束以往的高增长,变得“萎靡不振”。仅10月以来,就有数家上市公司对其涉及影视娱乐类资产并购的大幅调整。影视娱乐并购潮貌似进入“冷静期”。

“电影人的深秋来了”、“寒冬来了”、“电影将开始走下坡路”,风声渐起,电影公司的股价应声调整,今年以来北京文化等多家影视公司股价跌幅超过40%。值得关注的是,影视众筹却在2016年风生水起。众筹的细分领域从电视剧、电影到网剧、网络大电影,众筹的金额越来越高,就连往年投资金额很少的网络大电影,今年以来,金额大的也达到千万级。

如何看待资本的一冷一热?如果电影不行,众筹还能救影视吗?众筹对影视行业的作用是什么?

对此,北京大学文化产业研究院副院长陈少峰表示,今年以来,电影产业不是不行,而是回归常态。“我们在看电影票房的时候,不要忘了剔除票房补贴和掺水部分,如果剔除掉水分,事实上,今年的票房收入依然有10%以上的增长。”

此外,从美国的历史经验看,在停止新建电影院线后,票房收入就会结束高增长的态势。美国的票房收入停滞已经多年。目前,中国在逐渐进入这个状态。

整体空间增长有限的情况下,依然能看到票房向上突破的大片。陈少峰告诉记者,好的剧本、导演和演员打造的好内容具有强大的票房号召力。比如,今年的《美人鱼》创中国国产票房纪录,达到33.9亿元;《西游记之孙悟空三打白骨精》《澳门风云3》《盗墓笔记》《湄公河行动》也都进入10亿俱乐部。可以发现,中国国产电影中的高票房电影数量逐渐增加。

陈少峰表示,影视众筹兴起的原因之一是,现在整个影视行业的投资回报率普遍不高,投资人的积极性减弱,投资电影的意愿较低。一些明星、导演选择了直接面对观众,通过众筹的方式筹集资金。

蓝筹网分析认为,众筹对电影人的好处在于,除了能够以更低成本、更快速度募集资金,还能够通过众筹平台,与投资人和观众互动,获得更多关注。

不过,影视众筹的高风险依然需要正视。陈少峰表示,众筹这种形式并不会对票房产生多大的影响,吸引大家走进电影院的还是电影的质量。

陈少峰建议,鉴于大部分演员和导演没有票房号召力的。如果投资人选择众筹电影投资,可以找既往票房成绩好的明星和导演。

蓝筹网也对此表示认同,目前蓝筹网也在主打大牌导演、大牌主演的影视作品。如朱梓骁主演的《小楼昨夜又东风》、陶秋普导演、张檬、戴向宇主演的《怒放的青春》。

由于中国的投资人市场并不成熟。蓝筹网建议,影视众筹平台不是仅仅拿回钱去,还需要给投资人了解更多众筹的过程,包括参与帮助拍摄方、参观项目现场等等。参与的过程不仅让信息更加及时准确地传达给投资者,也有助于培育市场的成熟度。

此外,蓝筹网表示,在一个国家的电影市场发展日趋成熟时,票房只能成为影视收入的一部分,影视周边衍生文创产品的开发将成为重要构成,而这也是影视众筹平台对影视行业的重要助力。

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