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生态中国品牌行动研讨暨运田良品新品推介会举办

2017-09-20 13:32:41   中国经济网

9月19日,生态中国品牌行动金秋研讨会暨运田良品创立30周年新品推介新闻发布会在北京喜庆堂庄园成功举行。活动由首都经贸大学中国品牌研究中心、中国网生态中国频道、品牌智库研究院、云南省石林彝族自治县人民政府、运田良品科技发展有限公司等联合主办,荣泽生态农业、源本生活合作社、阿大公司等鼎力支持。

十届全国人大农业与农村工作委员会副主任委员、农业部原副部长路明,原农业部新闻发言人、农业部办公厅主任、农民日报社社长徐静,国务院扶贫开发领导小组办公室西北办原主任严万鸿,北京市农委委员左晓波,云南省石林彝族自治县委副书记黄世建,著名品牌管理专家、首经贸大学中国品牌研究中心副主任、品牌智库研究院院长郭占斌,生态中国品牌行动秘书长、中国网生态中国频道总监张一帆,运田良品董事长刘运田、新知集团董事长、丽江雪桃开发有限公司董事长李勇、荣泽生态农业董事长苏国飞、黔域良品董事长龙登忠等领导、专家、企业家等出席活动。

第十届全国人大农业与农村工作委员会副主任委员、农业部原副部长路明致辞

著名品牌管理专家、品牌智库研究院院长郭占斌做主旨演讲

著名品牌管理专家、品牌智库研究院院长郭占斌在致辞中表示,三年来,“美丽中国梦生态中国行”大型公益活动在全国多个省、市展开,产生热烈反响。今年5月10日国家第一个中国品牌日期间,全国品牌社团组织联席会、首都经贸大学中国品牌研究中心、《品牌研究》杂志社、《中国商人》杂志社、《品牌导刊》编辑部、品牌智造研究院、会长会国际发展战略联盟等单位,加入生态中国组委会,共同发起“生态中国品牌行动”,实施培育生态产品品牌、大力发展生态企业品牌、协同推进区域品牌、榜样激励个人品牌等步骤,多维度推进中国生态品牌建设。

生态中国品牌行动秘书长、中国网生态中国频道总监张一帆讲解“生态品牌的打造”

生态中国品牌行动秘书长、中国网生态中国频道总监张一帆表示,“生态中国品牌行动”将通过发掘、培育、宣传生态品牌,推行生态健康理念,并向更广的领域延伸,全面发掘推广生态品牌的标杆作用,倡导并推动生活方式绿色化,促进全社会实现生活方式和消费方式向绿色低碳、健康文明的方向转变。生态中国品牌行动将要助力运田良品这样的生态品牌,走进消费者,走进千家万户的餐桌,保证老百姓普通人舌尖上的安全。张一帆透露,将联合生态品牌企业成立“生态中国品牌行动——消费者保护基金”,只要标有“生态中国品牌行动”的推荐产品,一旦发现质量和安全问题,基金先行赔付。对出现质量和安全问题的品牌将通过媒体进行曝光。

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