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中央人民广播电台2018年媒体资源推介暨中国品牌联盟发布会隆重举行

2017-09-20 07:12:03   央广网

央广网北京9月20日消息 9月19日上午,中央人民广播电台2018年媒体资源推介暨中国品牌联盟发布会在北京隆重举行,对2018年的节目、渠道和广告资源进行集中发布和推介。这是继2015年“破茧”后,中央人民广播电台举办的又一大型媒体推介会,也是首次举办的大型预售资源发布会,吸引了来自企业、广告、传媒和学术等各界共600多位嘉宾参会。新华社、人民日报、中央电视台、光明日报、新浪、腾讯、搜狐、今日头条和凤凰网等二十多家媒体出席,央广网、央广手机电视对推介会进行了全程音视频及图文直播。

数年织茧,一朝成蝶。本次主题为“蝶变”的推介会,分为资源推介及预售资源、中国品牌联盟启动仪式两个部分,力图展现央广丰富优质的媒体资源和央广在当今媒介生态下的变革发展。中央人民广播电台凭借强大的传播力、影响力、引导力和公信力继续领跑行业,抢占融媒体时代广播传播的制高点。

声音的力量在于,当你闭上双眼,凝神细听,有一道光直接照进你的心灵。拥有77年历史的中央人民广播电台,传播时代的声音,是一代又一代人记忆深处温暖的陪伴。推介会以于芳、苏扬、阿杰、田龙、成亚、林溪等中央台著名主持人声情并茂的朗诵开场,用富有冲击力的声音,讲述央广77年来栉风沐雨的发展历程。大型“蝶变”声音秀极具震撼力地展现了央广的媒体资源。

 央广领导致辞

中央人民广播电台副总编辑姜海清在致辞中说,在2015年底举行的战略资源发布会上,央广完成了“破茧”之旅,经过四季更替、此去经年的砥砺奋进与厚积薄发,如今,央广展现的是一曲“蝶变”的华彩乐章。两年来,央广围绕“中央媒体、声音媒体、新型媒体”的自身定位,不断突破变革,锐意创新。首先,进一步强化中央媒体属性,突出国家媒体权威性和辐射力。央广的频率设置,既体现了广播类型化、专业化的受众细分,又体现了中央媒体、国家电台的使命与责任;其次,进一步彰显声音媒体特色,突出独特性与差异化,继续以最专业、最受欢迎的国家媒体形象领跑音频市场;第三,进一步融合媒介形态打造新型广播,突出传播力与影响力。目前,央广的新型广播布局已经初步完成,新型广播产品不断推陈出新。在不断开拓进取的途中,中央台自身的传播力、公信力、影响力也在不断提升壮大。姜海清在致辞最后说,破茧而出,寓意志在砥砺一搏;蝶变重生,寓意期冀辉煌再现。中央人民广播电台愿在“蝶变”的过程中,与各位倾力相伴、守望同行,共同创造更美好的明天。

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