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精准扶贫打上“苏宁定制”烙印 苏宁点面结合彰显社会责任

2017-09-13 16:01:40   中国经济网

近日,民政部、财政部和国务院扶贫办联合发布了《关于支持社会工作专业力量参与脱贫攻坚的指导意见》的文件,其中提到,要支持贫困地区加强社会工作专业力量的人才队伍建设。事实上,全国最大的互联网零售企业——苏宁早就开始了贫困地区人才建设的实践,累计培训农村电商人才1.5万余人次,打造“双创与返乡青年等电商示范项目”。

这还只是苏宁近年来精准扶贫工作的一小部分,为了响应国家“深入贯彻落实精准扶贫政策”的精神,苏宁已经帮助多个扶贫产品实现畅销,并且还准备在资金、基地建设等各个方面服务好扶贫工作。

 从滞销到热卖,只差一个苏宁定制

今年年初,受产能周期性扩展等因素影响,我国鸡蛋价格大幅下跌。

数据统计显示,5月中旬,国内500个集贸市场的鸡蛋零售均价同比跌25%,较2014年高点跌34%,创2007年以来新低。

鸡蛋滞销直接影响到了蛋农的收入,尤其是贫困地区鸡蛋价格下降较大,受到政府部门和媒体的关注。

6月29日,在商务部的号召下,苏宁集团迅速开展了“爱心鸡蛋、精准扶贫”专项促销行动,利用其线上线下的平台优势,整合资源,拓宽销售渠道,帮助蛋农卖出合理价格。

苏宁首先组建了一支专业队伍,包含中华特色馆、大聚惠、品牌部、苏宁超市、农村电商公司、公共事务中心等部门,从食品安全、现场办公、包装运输、活动策划、资源匹配、媒体宣传等多方面开展工作;同时,苏宁派考察组赶赴贵州咸宁县石门乡、水城县营盘乡、晴隆县三宝乡等三个贫困乡镇,考察、走访、座谈、现场办公了解鸡蛋滞销情况,探讨建立“电商精准扶贫的长效机制”。

在这一扶贫项目中,苏宁线上线下双线联动,线下苏宁超市、苏宁易购直营店齐上阵,线上苏宁易购平台开辟“爱心鸡蛋”销售专区,解决固始、青阳、武平、睢宁、宿迁等13个国家级贫困县的近800户农户的“卖蛋难”问题。

仅仅一个星期的时间,苏宁易购线上累计售出近29万枚鸡蛋,累计销售53.9362万元,苏宁不仅卖出了好的量,还卖出了好的价格,帮助农民实现增收致富。

创新营销构建长效机制

除此之外,苏宁还积极探讨众筹、预售等方式,构建电商精准扶贫的长效机制。

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