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何以解“滞销”?苏宁中华特色馆兼顾应急促销和精准扶贫

2017-09-13 16:01:37   中国经济网

扶贫开发工作是党中央、国务院的一项重要战略部署,也是缩小地区差距、实现共同富裕的强有力手段。纵观各地推出的扶贫规划文件,电商这个名词出现的频率明显变高。因为对于贫困地区来说,解决农特产品如何走向全国市场,如何推动农产品上行与农村电商发展至关重要。

而苏宁云商在这方面有着丰富的成功经验。近两年,苏宁着重推进精准扶贫工作,综合自身的线上线下全渠道优势,为农特产品进城“牵线搭桥”,其旗下的“中华特色馆”更是令凤凰蜜柚、石门大枣、从化荔枝、赣南脐橙、云南红米、灵宝苹果等农特产品纷纷“触网”热销。电商进了农村,农特产品插上互联网翅膀后,销路广了,销量涨了,农民最担心的滞销难题被解决,收入提高了,城市居民也能尝到最地道的农业产品。

高效率 3天热卖5000斤莲藕

“水路码头房村驿,千年古镇荷花香”。

徐州市房村镇,紧邻故黄河水道,黄河将镇区分为堰上、堰下两个区域,高低相差2.5米左右,“堰上土地肥沃,物产富饶,林木葱茏,风景秀丽;堰下沟渠相通,桥涵错落,鱼藕满塘,赛似江南水乡。”

毗邻黄河故道、水质好土质好的地理优势,令房村镇也形成了自己的优势产业。房村镇拥有30多年种藕的历史,盛产的是优质浅水白莲藕,藕塘面积达1.2万亩。藕,清甜可口,可炒可蒸可煲汤,还有一定的保健效用。藕种植起来费时费力,但是最怕的还是遇上行情不好“滞销”。

三月中旬初,房村镇的莲藕就遇到了严重的滞销。

房村镇白莲藕种植大户高永,承包了200亩地主要种植优质浅水藕品种“鄂莲6号”,该品种口感纯正、不留渣,深受消费者喜爱。高永表示:“前几年市场行情好时,一斤白莲藕的地头收购价能到一块六七,最高的时候甚至超过2元。但去年秋天藕刚一上市,价格就一路下滑,春节前地头收购价每斤还能卖1元,春节过后,7毛钱一斤也没人来收了。”

更为严峻的是,随着新的播种季的到来,高永未卖出的100多亩藕还埋在地里没有收,而在面临这样滞销困境的白莲藕地一共有800多亩。而且房村镇还有两个省级经济薄弱村、一个市级经济薄弱村,大量藕的滞销,直接影响到藕农的收成。

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