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2021年全球数字转型市场将达4317亿美元

2017-09-06 15:50:43   中国经济网

经济日报-中国经济网北京9月6日讯(记者王轶辰)9月6日,第二届中国服务贸易创新发展峰会在武汉举行。作为全球服务贸易领域最具影响力的盛会之一,本届峰会由商务部国际贸易经济合作研究院、武汉市人民政府共同主办,以“服贸创新外包领航”为主题,众多服贸领军企业代表,国际组织及世界知名学府、著名咨询机构专家,以及“一带一路”沿线国家政府官员、外国政府和商协会代表等共聚一堂,探讨全球服务贸易发展新趋势。

“进入数字化2.0时代,传统行业纷纷拥抱数字科技,数字化转型已无处不在。从2016到2018年,传统IT服务市场规模增长率为2%,而数字服务市场规模增长率却为20%;到2021年,全球数字转型市场将达4317亿美元”,文思海辉高级副总裁张东蔚表示,作为来自中国的全球IT服务的代表,文思海辉将积极迎接数字化转型,利用卓越的数字化解决方案和能力创造4大商业价值。

数字时代,不论传统产业还是新型产业,大都面临业务模式革新、上市时间缩短、个性化体验提升、持续交付4大方面挑战。为积极应对这些挑战,文思海辉早在3年前就提出数字化战略,时至今日已发展成为一家以数字化服务为核心能力的供应商。

张东蔚表示,通过覆盖数字化咨询、体验交互、技术实施与运营服务的数字服务全价值链整体解决方案,文思海辉将管理咨询、信息技术与解决方案实施结合,帮助服务企业解决最复杂最重要的问题。

在助力增长方面,帮助客户运用多种数字技术,深入洞察并紧跟消费者及市场变化,有的放矢地创新商业或服务模式,实现精准营销,推动价值增长。例如,文思海辉利用大数据技术帮助中国第三大电商公司更透彻地分析海量消费者行为数据,充分发掘数据价值,通过精准营销,使其购买率提升59%,回购率提升35%;在加速创新上,助力客户加快产品及服务开发和投放市场的速度,快速响应市场需求。

优化运营方面,拥抱数字科技,转变传统运营模式,向精细化管理迈进,从而大幅提高效率,降本增效。例如,文思海辉帮助国内最大的乳品企业打造基于云技术的移动访销系统,及时把握市场动态,实现渠道管理重心下沉,并推动渠道管理云变革,实现销售渠道数字化运营。

升级体验上,帮助客户从产品为导向,转变为兼顾服务导向型业务,提高客户参与度,提升客户粘性和满意度。例如,文思海辉帮助日本最大的人寿保险公司实施行业第一例声纹识别系统,摒弃了繁琐的认证环节,简化了身份识别,极大地优化了客户体验。

据介绍,自1995年成立以来,文思海辉不断在数字化进程中迈进:2015年正式提出数字化转型战略,2016年收购了纽约数字化营销公司BFM,如今数字化收入已占公司整体业务收入的30%,文思海辉已跃然成为一家来自中国的全球IT服务领导者,并开启了数字化转型的第二阶段。

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