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欧莱雅中国首席执行官斯铂涵:把握中国未来发展新机遇

2017-09-04 06:40:49   中国经济网

见到欧莱雅中国首席执行官斯铂涵是在一个炎热的上午,他骑着一辆小黄车,穿行在上海市静安区北站街道。

“今天是欧莱雅的‘企业公民日’。我们都出来为社区服务。”斯铂涵说,“企业公民日”是欧莱雅集团于2009年百年诞辰上发起的全球公益盛事,每年全球欧莱雅员工都会利用一天工作日,以丰富多彩的志愿者活动回馈社会。

记者问斯铂涵为什么来中国?他引用一句法国谚语回答说:“到有鱼的地方去钓鱼。”

“多年以前,我就对中国这片时刻迸发着激情与活力的国度心生向往。2011年,我有幸来到中国,开启了一段新的工作和生活。在这几年里,有一群人越来越多地出现在我的视野中——以‘90后’为代表的中国年轻一代。”斯铂涵说。

随着工作中与这代人的交集日渐增多,斯铂涵越来越感受到,他们正在用自己的方式为社会生活和市场经济创造新的价值,也将重新定义中国的消费模式及消费市场的未来。

斯铂涵说:“近5年来,如火如荼的中国消费升级让这一代年轻人快速成为了一支新的消费主力军。我在和他们打交道的过程中,体会最深的是,年轻一代不乏理性精神,在对品质精益求精的追求之外,他们更加青睐定制化、个性化的产品来树立与众不同的自我标签。他们熟知自己的需求,也善于挖掘新的需求,并懂得挑选最适合自己的产品。”

“在中国的这几年对我的个人职业生涯而言无疑是一个意义非凡的阶段,对于我所在的欧莱雅中国也是如此——中国市场崛起成为集团全球第二大市场,我们更是跃升为中国美妆市场第一大集团。”斯铂涵说,过去5年,受益于中国电子商务产业的快速发展,欧莱雅中国的网络销售额实现了高达10倍的增长。

“我坚信,未来的中国消费市场必将属于年轻一代。”斯铂涵说,期待欧莱雅中国能以全新面貌,与年轻人共同把握中国未来5年在消费升级、数字革命和新零售方面的机遇,实现企业和社会发展的共赢。(经济日报记者 陈 颐)

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