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频出安全事故,让外卖小哥“慢下来”需多方发力

2017-08-27 13:35:44   中国青年网

8月26日,澎湃新闻记者从上海市公安局交警总队获悉,2017年上半年,涉及到上海市送餐外卖行业的伤亡道路交通事故共76起,“饿了么”和“美团外卖”各占26%。

快节奏的城市,巨大的白领人群,以及年轻人对于网上订餐习惯的养成,使得在线外卖o2o行业发展迅速。然而,这个“快”得让人吃惊的行业目前已经到了必须慢下来的阶段。尤其是在涉及在线外卖o2o的关键一环——外卖小哥的生命安全保障上,有太多必选项之前被漏掉了。

外卖小哥遵守公司所制定的纪律当然是非常必要的,这关系到当他们骑车上路时,能否真正将交通安全规则放在心上。但人是环境的产物,当严苛的KPI考核压在外卖小哥头上,迟到一分钟就面临客户投诉,被公司罚款等后果时,外卖小哥会迫于压力而对违规骑行所带来的风险选择性忽视。

这对于在线外卖平台也是必要的倒逼。之前在线外卖平台竞争激烈,各家都在拼客单量、用户日活量、月活量、市场份额,最开始采取补贴为主导的模式,刺激消费者下单。如今则拼服务质量,其主要指标就是准时送达率。但本来也是结果为导向的企业运营模式,但任何追求速度的模式都必须以人本价值为核心——不仅仅是客户需求得到满足,也包括数以万计的外卖小哥的权益。

虽然外卖小哥主观上会希望在高峰期多接单,如此他们的收入才能得到提升。但作为外卖服务平台,则需要审慎地推进平衡机制,确保接单量不至于变成单纯的利益刺激,诱导外卖小哥为了多挣钱而不顾安全。外卖平台未来除了加大对于外卖小哥的规训外,还有必要设立接单随机调整机制,对于外卖小哥接单过多予以适度调节,减少其超负荷工作的压力及随之而来的安全问题。

在一些城市,某些路段非机动车道相对比较狭窄,甚至没有非机动车道,也是事故高发的客观因素之一。在这些路段,外卖小哥要么与机动车流混杂在一起,要么就直接上人行车道,两种方式都可能会带来交通意外。

目前,上海交管部门已经约谈8家送餐外卖企业,并且提出5点要求,从企业加强全员安全意识培训、车辆安全性能达标上岗、建立骑手身份识别系统、外卖小哥信用记录、身份信息备案等方面入手,建立起交管部门与外卖企业共管模式,这是破解以上问题的有效之道。

当然,我们也希望外卖平台和企业发挥主观能动性,设计更多内在调节机制,更好地解决外卖小哥的“速度与激情”平衡性。而面对外卖行业和共享单车崛起,也亟待提升非机动车道建设的重要性,这是一个长期工程。

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