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北京:老字号引领理性消费
2017-08-18 02:31:43 中国经济网
记者近日在北京采访部分餐饮企业和从业人员时了解到,近年来,北京餐饮行业积极参与到“厉行勤俭节约 反对餐饮浪费”行动中,鼓励适量点餐,引导文明消费,积极推动节约适度、绿色低碳、文明健康的生活方式和消费方式。
8月8日中午,在便宜坊新世界店里,记者看到,虽然不是周末,但大厅里一片人声鼎沸。不少旅游团游客正细细品味着北京的特色餐饮。“暑期的时候,客人较平日要多。很多外地客人是第一次来,我们会推荐合适的菜品,让他们既能尝到北京特色,又不会浪费。”便宜坊新世界店经理马嘉告诉记者,便宜坊作为国有老字号企业,积极倡导“厉行勤俭节约 反对餐饮浪费”,“老字号也肩负着引领消费趋势的使命,要以老字号的影响力推动形成文明健康的生活方式和消费方式”。
据介绍,便宜坊集团已连续10年开展“节俭有奖日”活动,每周日在便宜坊品牌店面中推出“吃尽盘中餐,九折把您奖”活动,客人将餐桌上的食品吃净,即可享受九折优惠,引导和鼓励消费者“光盘行动”。“活动的初衷,还是从顾客的角度出发,为他们着想。”马嘉告诉记者,多年的餐饮从业经验中他们发现,顾客的消费习惯受一些传统习惯的影响较大,“这种时节,比如有顾客请客,就愿意多点”。马嘉表示,针对这种情况,服务员会在点单的时候根据客人人数以及服务经验,推荐适当的搭配组合,同时会悄悄地告诉买单顾客有奖活动,“实施起来,客人面子里子都有了,效果还是不错的”。
北京金融街威斯汀大酒店开业10年来,适时引导和鼓励酒店的客人理性消费,拒绝“舌尖上的浪费”。由于不同餐厅营业形式不同,酒店采取了不同的方式倡导节约。在自助餐厅,采取每个档口的服务人员帮助客人取餐形式,倡导客人适量取餐,进而减少不必要的浪费。在零点餐厅,餐饮服务人员在服务过程中,会主动提示和倡导消费者合理点餐,避免浪费;支持消费者按需点餐,节俭用餐。
记者从北京市餐饮行业协会了解到,商务部、中央文明办关于餐饮节约的倡议发出后,北京市餐饮行业协会积极在全社会倡导“适量点餐、剩餐打包”的文明、理性消费理念,鼓励餐饮企业在菜单上标明食材分量,在套餐上注明建议消费人数,有条件的餐饮企业可根据消费者要求提供“大小份”菜品。走访下来,记者看到,各大餐馆均能尊重顾客消费需求,又积极倡导顾客养成绿色生活好习惯。(经济日报·中国经济网记者 冯其予)
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