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局座的军事二次元:张召忠正儿八经给大家说点事

2017-08-14 11:30:43   中国青年网

去年11月,张召忠的《进击的局座:悄悄话》在一个月内销售突破10万册。时隔不到十个月,由长江新世纪策划出版的《进击的局座:悄悄话2——局座的军事二次元》就面世了,这本书是局座张召忠的首部军事科普趣味漫画集。昨天他带着新书在北京搜狐媒体大厦举行新书首发式,与现场众多粉丝过招。局座现场继续开挂,不管是“笔芯”、“扎心”这样的新潮网络用语,还是“B站”等新媒体渠道,局座几乎无一不晓。“这本要正儿八经给大家说点事,但世界格局、国际大事、国防军事、爱国主义这些,也是通过讲故事的方式告诉孩子们。”而在《悄悄话2》中漫画讲解内容占到了三分之一,张召忠说他一直在努力地想通过这种方式让军事变得更普及。

“悄悄话”交流更平等

“我的新浪微博粉丝90后、00后占90%以上,微信公众号里90后、00后占到50%左右。第一本书主要是骗孩子们,核心的目的是骗他们进局,第二本书开始说正事了。”局座的书为什么叫“悄悄话”?张召忠称,这是因为他想近距离给孩子们说说话。“孩子在成长过程当中有一段会有逆反心理,跟父母关系不好,父母说东偏上西,比如我小孩儿小的时候,我好心好意带他出去玩,他却偏要离我很远。我想给孩子单独说一些悄悄话,尤其是《悄悄话2》,有大量的二维码,扫描就能出来我的一些音频和视频。现代社会需要人和人之间平等用心交流,不要说你是长者,你是将军,你是省部级干部,你居高临下去教育大家,应该怎么做,不应该怎么做。我现在退休了,退休以后这些高大上归零,归到草根。第一本书讲了自己的人生经历,而不是人生哲理。我不会讲高大上的空话套话,而是讲我自己,讲成长的烦恼,找不着对象、挣钱少,找不着工作,这样告诉孩子们该怎么样面对成长。”

“第一本书骗了不少孩子,我的公众号里三个礼拜销售十几万,但不能老骗他们,第二本书正儿八经给大家说点事,但世界格局、国际大事、国防军事、爱国主义这些,也是通过讲故事的方式告诉孩子们,都是一些碎片化的小故事。”在《悄悄话2》中漫画讲解内容占到了三分之一,张召忠说他一直在努力地想通过这种方式让军事变得更普及,“传统的国防教育以理论为主,给孩子们讲这些他们会听不懂不感兴趣。兴趣是最好的老师,不感兴趣后面等于零了,你说得特别好,但不关注你,就没有用了。我不会做囫囵吞枣、复制粘贴的事情,我做的事情,就是把最困难的东西,自己去消化,消化完了以后吐出来,让大家能接受。为了这一呈现方式,我努力了将近20年。如果将来出《进击的局座:悄悄话3》,我想一半文字,一半漫画,这样会更便于理解,便于跟孩子们沟通。”

粉丝数达到千万级

“我这里只要进来别想跑,我的粉丝只增没有退。”作为超级网红,张召忠去年的粉丝数是百万,今年已经到了千万级别。昨天现场宣布“局座召忠”的微信已经突破200万,微博610多万粉丝,今日头条330多万粉丝,B站近70万,蜻蜓收听2亿人次。昨天来到现场的粉丝既有刚刚18岁的大男孩,也有67岁的老大爷,还有在北大读理工科的女学霸,张召忠在现场与大家打成一片好不热闹。

前段时间张召忠拿着一只标有“海带缠潜艇”字样的帆布包坐地铁的照片刷屏,昨天说到这个话题时,张召忠又衍生出了新的段子语录。“按照中华人民共和国军官条例干到58岁升不上去就免职的,我到了57岁的时候,组织上跟我谈话,说能不能调个技术级,然后提前退休?我一听特别高兴,于是我退下来成了三级专业技术军官。虽然我还有专职司机,但我都是坐公交地铁出行,我从57岁坐地铁,怎么我65岁了你们才给我拍照片呢?”

北京晨报记者 王琳

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