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平谷大桃滞销变畅销 花椒直播成农产品销售新方式

2017-08-09 21:59:58   今日头条

近日,各地陆续进入农收时节,驰名中外的北京平谷大桃近日遭遇了滞销,万亩桃林已进入成熟期,却销售无路,而当地农户则想到了利用时下最火爆的直播平台进行宣传,通过直播在展示自己耕种的桃子并利用直播平台促进销售。

上周末,花椒直播平台主播孙浩来到“中国桃乡”北京平谷,通过户外桃园直播,向网友直接展示并售卖平谷大桃,成功吸引10万多网友进入直播间观看主播现场采摘,当日通过直播间卖出了100多盒桃子相当于一周的销售量,成功帮助果农解决销售问题。

“这桃的果肉特别鲜美,特别甜,我已经吃了5个了,完全停不下来”在直播间内,主播孙浩带领网友们参观平谷桃园,向网友们展示了从采摘到装箱的全过程,通过直播的方式,展示桃子的成色和健康,彻底打消了网友的购买疑虑。这样直播的新鲜直供销售模式让网友买的安心,吃的放心。

其实国产水果一直存在传统流通渠道销售乏力、批发市场走货慢价格低的问题,很多果农丰产但并不丰收,新的销售渠道是解决滞销问题的关键。相比传统的销售模式,直播平台向大众提供了完全沉浸式的购物体验,让买家能够直接看到产品的生产环境,对农产品的品质更放心,另一方面,直播方式省去了中间商的层层盘剥,让农户得到更多实惠。

“直播+农业”的模式,给农业市场带来了新的商机和想象空间,越来越多的农产品正在通过直播平台走进千家万户。通过直播,广大农户直接面对消费者,拓宽了农产品的销售渠道,弥补了传统销售模式的局限性,甚至改变农业的生产、运营、流通等全产业链的模式。可以说,“直播+农业”的模式有利于推动中国农村供给侧改革的进程。

责任编辑:李皓 CN002
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