新闻 > 社会
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China

国产奶粉与洋品牌“个头”一般高

2017-08-09 07:13:23   中国经济网

近日,飞鹤乳业举办成立55周年庆典活动。飞鹤乳业总裁蔡方良表示,今年以来,随着国内婴幼儿奶粉市场的整体回暖,飞鹤高端奶粉产品销量同比增长200%,明显高于全行业45%以上的同比涨幅。

“飞鹤高端奶粉同比增长明显,结合全行业的数据看,国内高端奶粉市场增长势头确实比较强劲。”中国食品产业评论员朱丹蓬在接受《经济日报》记者采访时表示,中国奶业已加速进入层次更高、实力更强、目标更远大、质量安全稳定、持续健康发展的新阶段。随着国内二胎政策放开和消费升级,国内市场对于婴幼儿奶粉的需求渐趋高端化,是不可逆转的市场潮流。

在过去相当长一段时间内,我国高端奶粉市场以洋品牌为主,本土企业的“战场”则集中在中低端市场。

近年来,围绕消费需求不断升级,国内一批乳制品企业以做好产品、做强产业、创优品牌为己任,依靠创新驱动,不断提升奶业全产业链品质。在上游开展标准化、规模化、生态化的奶源建设;在中游加强研发投入,改进工艺以及加强安全生产的检测与管理;在下游大力构建智能化、大数据化的渠道模式和互联网精准营销。

记者在采访中了解到,从2016年起,在多项政策红利的支撑下,飞鹤、完达山、君乐宝等国产品牌与外资品牌站上了同一起跑线。在迈向高端化的进程中,一些具备全产业链基础、有较强研发能力的企业,加快了发展的步伐。飞鹤在短时间里能够成为国产奶粉的“领头羊”,正是得益于其完整的产业链、资本运作能力、科研创新能力和国家的政策红利。

乳业分析师宋亮也认为,近年来国家围绕乳制品行业出台的一系列政策,为国产乳制品企业带来了巨大的政策红利。

蔡方良告诉记者,作为最早开始以奶源为核心实行全产业链建设的乳企之一。飞鹤注重品质创新、管理创新与服务创新,在“互联网+”的时代背景下,创造并引领消费需求,形成领军乳企和消费者良性互动。“未来,飞鹤乳业将继续专注于高端婴幼儿奶粉这一蓝海市场,以‘更适合中国宝宝体质’的理念不断提升供给质量,满足消费升级需求,拓展高端市场。”蔡方良说。

朱丹蓬表示,随着高端化的产品战略成为行业共识,越来越多的精品不断被创制并升级,中国乳制品行业高端集群优势将显现,国产奶粉行业掌握高端市场话语权的时代即将到来。(经济日报记者 林火灿 实习生 侯辰颖)

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170809/31057924.html
Server: cms-8-252
Date: 2024/11/28 21:13:43

Powered by China
China