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叫好又叫座:这才是主旋律影片的模样

2017-08-08 16:15:35   光明网

上映4小时票房破亿元、85小时破10亿元、11天破34亿元——《战狼2》火了,一骑绝尘刷新华语电影票房纪录,还收获好评无数。没有豪华明星阵容,没搞花边营销炒作,一部主旋律电影就这样让今年的暑期档“燃”了起来。

《战狼2》短短11天狂揽30亿元票房。资料图片

近年来,主旋律电影票房口碑双丰收,已不是什么新鲜事。《建军大业》燃情催泪,有观众动情地写下“你在历史课本上随便画的几行,也许就是英雄的一生”的评论。《湄公河行动》凭口碑逆袭,“向中国式英雄主义致敬”的正面影评获广泛赞同。这个暑期档,《战狼2》更依托非洲暴乱紧急撤侨的剧情,彰显出强大祖国给予人民最踏实的“安全感”……在这一部部影片里,曾被认为刻板的主旋律成了泪点,直击观众内心,引发共鸣。

主旋律成商业主流

暑期档历来是电影市场的“兵家重地”,然而与全国各地居高不下的气温相比,今年暑期院线市场在开场时显得有些冷清。《战狼2》和《建军大业》上映之前,7月的票房一度相当低迷,一些往年高票房的电影类型,在暑期档上映时都表现平平。比如前几年很受欢迎的国产喜剧电影,今年暑期档就遇了冷。截至8月4日,《绝世高手》上映28天,票房才1亿元;《父子雄兵》上映15天票房1.24亿元。《绣春刀2》《大护法》《闪光少女》虽然都在豆瓣网上获得了7.5分以上的较高评分,但票房却不尽如人意。直到《战狼2》和《建军大业》这两部作品上映,才力挽狂澜。尤其是《战狼2》,作为今年暑期档现象级的票房黑马,在好口碑的推动下,它一路创下单日3.4亿元人民币的票房峰值,短短11天狂揽30亿元票房,占全月票房25%有余。这部主旋律影片“救场”和突围表现出色,成为今年暑期档的最大亮点。

两部主旋律电影点燃了2017年中国电影暑期档的热情,也打开了主旋律电影成为商业主流电影的新局面。伴随着《战狼2》和《建军大业》等主旋律电影的火热,“硬汉”形象也再次回归荧幕,影片激发了观众的爱国情绪和民族认同,与“大国崛起”“民族复兴”的社会现实和时代心理需求形成共鸣,提升了观众的观影愉悦感。

电影质量决定票房

作为观察电影产业和文化的重要样本,暑期档国产电影的“小高潮”清晰地勾勒出国产电影趋向“内在”的关键转变。中国社会正从物质生活的日趋丰富走向精神生活的内在提升,实现中华民族伟大复兴和构建人类命运共同体的理念也成为越来越广泛的共识。与这样的社会现实同频共振的,正是中国电影从单一的票房成功走向票房艺术双丰收的转变过程。

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