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铲除虚假低价游这个毒瘤
2017-07-28 10:17:44 中国经济网
游客花300元参加“港澳游”,最终却花了6万多元,还被关“禁闭”不准吃饭……近日,南京一家名为“健享生命”的保健品公司组织了一次港澳游低价团,报名者参团后遭遇上述困境。此事被曝光后,南京旅游局已经介入调查。
说实话,300元恐怕连南京到香港的大巴费用都不够,却被忽悠成“6天5夜的港澳游”,普通人想想都会觉得不可能,这也是有网友认为参团者贪图小便宜在先的原因。但低团费、零团费、负团费等低价游之所以屡禁不止,并不仅仅因为部分人贪图便宜,而是在于商家利用信息不对称极力包装忽悠。
低价游是商家吸引人气的促销手段,前提是保证消费者的正当权益,不得降低服务标准,不得诱导、强迫购物。在这起“300元6天5夜港澳游”事件中,很多人被强迫高价购物,且所购物品真伪不明。这与其说是普通的消费纠纷,不如说是彻头彻尾的骗局。对此,有必要启动追责程序,让欺骗者承担更重的责任。
要想铲除虚假低价游这个毒瘤,首先要确保信息对称,可根据正常旅游团的平均消费水平对重点旅游线路制订指导价,并通过媒体予以公示,让消费者有所参照,减少被骗概率。其次,应推行旅游合同示范文本,写明游客基本权利,作为判断商家是否存在过错的主要依据。第三,应推行“强迫购物可退货”机制,让低价游组织者得不偿失。唯有如此,才能避免陷入割韭菜的困境,让低价游最终退出市场。(原文来源:经济日报 作者:史洪举)
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