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复盘乐视:神话是如何破灭的

2017-07-23 11:42:22   中国经济网

复盘乐视:神话是如何破灭的

冯庆艳

在一系列的股权质押、冻结、资产出售之后,乐视生态模式已经解体,被称之为创造了独特的乐视模式的企业神话,是如何从开启到破灭的?“贾跃亭试图通过打低价战略快速抢占绝对市占率,但却因为没有一个支撑企业的主营业务,导致以失败告终。”这是西南证券张刚的看法。

版权内容采购、分销是乐视神话的起始。

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从上游“版权+自制”的内容,到中游视频网站的平台,到下游电视、手机、汽车等的终端,再到延伸业务即多屏分发的应用开放平台,一个个新故事不断将乐视推向新的神话高度。

不停折腾下,烧钱、融资、再烧钱、再融资、持续烧钱、现金流几近断裂,类似于三国时期的“火烧连环船”,一环出问题,环环出问题,乐视神话开始迅速破灭崩塌。

乐视神话的起始

“一个排名十七的视频网站,却有业内第一的财务指标”。乐视上市之时,贾跃亭的业务已经布局了多个领域。除乐视网外,贾跃亭拥有16家公司股权。涵盖了网络视频服务、电信设备集成和制造以及影视投资等3大板块。

贾跃亭的经商轨迹里,似乎有一条定律,那就是“不停地折腾”。“贾跃亭不安分的性格可能是造就乐视上市几年来的神话的因子,”某资深投行人士齐绍军对经济观察报如是评价。

贾跃亭早前的经历比较丰富,2004年成立乐视网之前,他已经丢下小地方机关里的“铁饭碗”,下海8年并赚取了“第一桶金”。

贾跃亭从山西财政税务专科学校毕业后,一年即放弃体制内的工作,开了一家名叫卓越实业的公司,这个公司经营范围不仅有洗煤、印刷还有钢材贸易……

后来又陆续开起了电脑培训学校、双语教育学校,短暂热度之后,2002年贾跃亭发现了新商机:电信设备业务。没有任何前期积累,便一脚踏进来。

可以说,在上世纪90年代末到本世纪初,“煤炭大省”山西的一隅,贾跃亭涉足了当时当地几乎所有可以涉足的热门行业,轨迹是从坦曲县跳到省会太原又跳到北京并宣告走向全球。

2003年时,贾跃亭在北京成立北京西伯尔通信,一年后,2004年,正式成立乐视网,涉足当时大热但仍在萌芽期的视频网站领域。

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