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自媒体人王某在多家网络平台上发布名为《摩拜融资6亿美元仍是“水蛭”的命,一旦投资断档立即死掉》文章后,在互联网上迅速被大量转载和引用。北京摩拜科技有限公司以王某侵誉权纠纷为由,将其诉至法院,请求判令王某消除影响、赔礼道歉并赔偿损失120万。今日(7月27日)上午,北京海淀法院发布消息称已经受理该案。
摩拜公司起诉称,今年6月16日,摩拜公司公开宣布摩拜单车完成一笔超过6亿美元的新一轮融资。在该融资消息公布后,被告王某使用“磐石之心”的网名,立即于6月17日在微信公众号、搜狐号、新浪微博、腾讯微博、知乎、今日头条等网络平台上抢热点发布名为《摩拜融资6亿美元仍是“水蛭”的命,一旦投资断档立即死掉》、《摩拜融资6亿仍是“水蛭”,一旦投资断档就死掉》等文章。
据摩拜公司不完全统计,王某在各网络平台直接发布的上述侵权文章的总阅读量便已超过17万次,而且该等侵权文章还在互联网上迅速被大量转载和引用,对摩拜的商誉和企业形象造成了重大损害,影响极为恶劣。
摩拜公司认为,王某为达到吸引公众眼球、贬低该公司社会评价和企业形象、借此牟取自身不正当利益的目的,不仅在上文标题中使用“水蛭”该极具侮辱性的字眼公然丑化,还出现了诋毁摩拜是“骗子”公司、通过“欺骗公众”的手段“让自己的品牌形象不那么的Low”、“遮盖自己的Low”等恶意辱骂和对企业形象抹黑的词句。
摩拜认为,王某的行为已构成了对其公司的名誉侵权。故诉至法院,请求法院判令王某立即停止侵权,删除其在微信公众号以及其他网络平台上发布的所有侵权文章;并在其微信公众号和上述平台赔礼道歉;同时赔偿摩拜的商誉损失暂计100万元以及合理费用人民币20万元。
目前,该案正在进一步审理中。
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