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中国豪宅怪象:85后渐成主力 多来自互联网等行业

2017-06-02 19:39:11   中国经济周刊

(原标题:中国豪宅怪象|"85后"买手渐成豪宅新主力)

以往,如果拉一张环球豪宅清单,纽约曼哈顿中城、旧金山太平洋高地、伦敦肯辛顿社区铁定占据前三。西方老牌财阀和财富新贵们都热衷于在这些地方“圈地”,就连最早跻身于中国财富榜单前列的知名企业家们也纷纷在这些地段置业,“顺手”将当地房价推上千万美元级别的巅峰。

但如今,全球豪宅地图悄然东移,国内明星城市的豪宅市场异军突起。

2016年下半年,上海一栋单价34万元、总价2.42亿元的别墅成了苏河湾的名片,无数人将之与泰晤士河、哈德孙河类比。事实上,单从价格看,就连纽约、伦敦的多数豪宅也有所不及,而这个价格却能在北京海淀觅得知音。

“目前北京、上海顶级豪宅的门槛已经达到5000万元/套,这个价格就算是在硅谷科技富豪麇集的旧金山湾区,也能买到金门大桥附近的豪宅了,这可是全美最昂贵的地产板块。”一家商业地产咨询机构董事告诉《中国经济周刊》记者,“国内一线城市普通二手豪宅平均单价已由‘10万+’逼近了20万。”

更令人吃惊的是,在全国性楼市调控坚持了一年多,执行效果逐渐步入“深水区”的大背景下,中国式豪宅的价格上升势头有增无减,甚至在今年一季度打遍全球无敌手。总部位于伦敦的不动产顾问公司莱坊(KnightFrank)2017年第一季全球豪宅指数显示,经过对41个城市售价前5%的楼盘调查发现,前四个涨幅最大的城市中,中国城市占据了三席之多。

那么,谁是国内豪宅涨涨不休的背后推手?豪宅的逆势上涨又对调控有何影响?这成为了隐藏在这场财富之巅的神秘游戏有待揭晓的谜题。

>>“85后”买手渐成新主力

4月底,麦子(化名)第三次踏入位于上海北外滩板块中心地带的某个新楼盘。他本身已经是这个开发商的“拥趸”,早在2010年就购入了它的二期房源作为婚房,2015年上海楼市暴涨前夕,他以2800万总价再将两套两居室收入囊中。而一年后的这次“踩盘”被他戏称为“三进宫”。

“之前看中的那栋最终没有开盘,开的那一栋我们一开始嫌弃设计有些小缺陷,244平方米的大平层,三个厕所中有两个是暗卫,朝北的两个卧室大小也不一样。谁知道整栋楼总价最高的高区最先被抢光,我们一迟疑就买不到了,当天就只剩下了极少数房源。”麦子对《中国经济周刊》记者说,开盘当日的“清盘”速度相当之快。据他介绍,这个楼盘的开盘均价为11万元/平方米,因为是大户型,所以单套总价都在2500万元以上。

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