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《加勒比海盗5》、《速度与激情8》、《变形金刚5》、《银河护卫队2》,这些今年将映或者在映的好莱坞大片平均投资都过了2.5亿美元,换算成RMB的话,达到了17亿元左右的高度,这是什么概念?国内在今年春节档票房最高的《功夫瑜伽》票房就是17亿元,如果成本达到17亿元的话,单纯想在内地盈利,那票房至少要达到50亿(盈利和分成稍后解释)。
总之,一句话,好莱坞电影贵得可怕。
为什么好莱坞这六大公司——迪士尼、福斯、环球、索尼哥伦比亚(索尼还收购了米高梅)、派拉蒙、华纳对于高成本电影的投入是乐此不疲,每一年不投入几部2亿美元成本的电影,仿佛公司就快跟不上做生意的节奏了,这么多钱怎么花出去?又是怎么赚回来的呢?
就以最近比较火爆的《速度与激情8》来说吧,相信不少人也都去影院看过了,影片由环球影业投资和发行,对外公布的大概成本是2.5亿美元,这大概是包含了影片的全部制作成本以及在北美的宣发成本。之前也有报道说好莱坞电影制作和宣发费用是1:1,这可能是有点偏差的,类似于《速度与激情8》这样制作费用高到惊人的电影,单纯在北美本土的宣传和发行费用即便是占到四分之一,即6000万美元,那也是很可怕的。对于一些中小成本影片,比如《逃出绝命镇》,成本仅400万美元左右,选宣发成本就可能高过制作成本了,好莱坞很重视宣传,这一点肯定不假。
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