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把握机遇!“中国制造”出海之实战经验谈

2017-09-02 07:00:56   新华网

“请问速卖通上那些写着‘包邮’的宝贝,能不能多付点钱,不要‘包邮’,更快些到货?”

这是日前在智利邮政网点李宁公司展示柜前,毛利西奥·布拉沃对记者的提问。据了解,布拉沃在智利首都圣地亚哥开小店,因为“商品选择又多、又好、又便宜”,他一直通过跨境电商平台阿里巴巴全球速卖通进货。“我很喜欢中国商品,收到的货质量都很好。”他说。

如今,“中国制造”不再是“廉价、低质、用完就扔”的代名词。随着中国与世界日益走近、融合,越来越多像布拉沃这样的外国民众开始了解中国品牌、使用中国产品。

对中国企业来说,机遇的大门已经敞开。能否成功出海、挖到真金,需要各显神通。

【“中国制造”日益受青睐】

曾几何时,聚龙公司生产的银行清分机被法国人误以为是国产吹风机;如今,聚龙的产品成为欧洲多家银行的“标配”。

按聚龙股份执行总裁冯永煊的话说,“在商业交往中,以前代表中国和现在代表中国,感觉不一样”,因为外国人对中国产品和技术感兴趣的程度不一样。比如,将中国移动支付等金融技术输送到欧洲,这在原来是“谈都不会谈的事”,现在却成为可能。

而从新华社记者在秘鲁、以色列和智利等国的采访来看,已对中国有一定了解的外国民众对中国品牌充满信心。

在秘鲁,住在上钦查的马尔科告诉记者,他曾在中国工作过一段时间,其间买过中国品牌柒牌的衣服,“感觉不错”,因此回国后多次网购柒牌服装,“留着自己穿或送给朋友”。

在以色列,致力于推广中国运动品牌李宁的罗尼和史伊都曾是网球运动员,对品牌创始人李宁在北京奥运会开幕式上以“空中飞人”造型点燃圣火的一幕印象深刻,早就萌生了与李宁公司合作的想法。

如今,罗尼和史伊作为李宁品牌以色列代理商,正计划利用自身资源和渠道,推广这个新入以色列的中国运动品牌。两人计划今明两年在以色列多地开设5家李宁专卖店。

而据智利邮政统计,智利人网购的外国包裹当中,71%来自亚洲,且主要来自中国内地,其次来自中国香港、新加坡和日本。

“来自中国的大量包裹,正说明智利人想多了解中国品牌,说明来自中国的产品方便好用、价廉物美。”智利邮政业务经理锡德说。

【“过来人”分享实战经验】

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