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印度女性最青睐汽车品牌花落本田/大众/日产
2017-08-29 10:40:53 中国青年网
据印度媒体8月24日报道,新加坡PremonAsia公司的一项研究表明,产品性能和品牌形象是促使印度女性买家购车的最重要因素,而非车身颜色。“2017年女性汽车买家调查”对象涉及印度28个城市的3945名女性车主。调查结果显示,女性车主将本田、大众和日产列为其心目中最青睐的品牌。
专家主要对80个汽车车型在品牌形象、产品性能、销量、配送过程、售后服务和购置成本等重要领域的成果进行分析。本田在产品和成本方面遥遥领先,大众汽车在品牌形象上领先,而日产则在售后服务上占尽优势。
PremonAsia创始人兼首席执行官Rajeev Lochan讲道:“迄今为止,仍未获得关于日益庞大的目标群体(女性买家)的有效信息。”他补充道:“为了了解女性买家的心理,也为了使制造商更加了解这一群体,我们委托相关机构进行研究调查。”
研究结果表明,产品性能和品牌形象是影响女性买家的主要因素,其次是销量、配送、购置成本和售后服务等因素。Lochan又补充道:“排名最高的品牌及其各自的车型在给顾客的归属感方面表现一致。”
研究显示,具有自动变速器、ABS、汽车门自动关闭系统和导航等功能的车型也备受女性买家的青睐。
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