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韩国:年轻人中“大小孩”现象催生出商机

2017-08-29 08:56:17   新华网

现年33岁的权锡勋(音译)住在韩国首尔,自从2012年找到一份全职工作后,就开始疯狂收集动漫人物和机器人模型。现在,这些模型占据了他家书架的“半壁江山”,而且保存得很好。这些模型一方面记录了权锡勋孩童时代的喜好,但更重要的是让他得到一种满足感和成就感,帮他暂时忘掉繁重的工作。权锡勋最喜欢的模型是机动战士“高达”。他对韩联社记者说:“无论是买高达模型还是从橱窗里看看它们,亦或把它们买回家后仔细观赏,都能让我得到一种享受。当组装完成,我就像攻克了一座高山那样高兴。”

像权锡勋这样的“大小孩”在韩国年轻一代中越来越多。他们是有着小孩心态、心境、趣味的成年人,本来不该再沉迷于玩具、动漫人物等,却似乎“变本加厉”地收集各种手办。业内人士把这种现象称为成人孩童化。心理学家认为,大小孩现象在韩国蔓延,固然有年轻人逃离现实的心理,也是他们调节自身状态、寄托情感的一种方式。

许多大小孩由于具有一定经济实力,为满足自己的兴趣爱好频频“出手”、毫不手软。这也催生出不少商机。韩国文化产业振兴院的统计显示,2016年,韩国大小孩市场价值约为8.8亿美元(约合58.47亿元人民币)。

韩国家电企业“东部大宇电子”近日就推出了带有钢铁侠、蜘蛛人等超级英雄形象的系列彩色冰箱。公司发言人说:“这些产品不管是为了满足大小孩们的需要,也给我们的产品设计带来新思路。”(乔颖)【新华社微特稿】

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