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马克思故乡欲吸引中国游客 恩格斯出生地欲做大“红色旅游”

2017-08-22 10:15:41   中国网

日媒称,2018年是卡尔·马克思诞辰200周年,在他的家乡特里尔这座距卢森堡边境不远的德国西南部小城正在为中国游客的到来做准备。

据《日本经济新闻》网站8月21日报道,特里尔人口11万,周边分布着许多用作葡萄酒原料的葡萄山。

资料图片:在德国特里尔,行人经过马克思故居纪念馆。新华社记者罗欢欢摄

报道称,每年访问特里尔的中国游客已经达到15万人左右,但几乎没有住下来仔细游览的。这座始建于罗马帝国时期的德国最古老城市正考虑用“马克思”作为招牌,大力宣传其优质葡萄酒和历史悠久的建筑等旅游资源,谋求打破现状。

特里尔市负责对外宣传的拉尔夫·弗里奥夫(音)说:“预计2018年中国游客将会大幅增长。由于中国媒体关注马克思雕像的建设,因此期望值还在进一步升高”。特里尔除了大学外没有其他支柱产业,公共债务已经达到7亿欧元。

尽管中国游客呈不断增长趋势,但要想直接给当地零售业和旅游业带来收益也并非易事。马克思的故居已经作为博物馆对外开放,中国游客约占入馆人数的四分之一。

报道称,相距不远的伍珀塔尔市也在绞尽脑汁迎接2018年中国游客的“红色旅游”特需。这里是马克思的亲密挚友弗里德里希·恩格斯的出生地,其故居已经成为博物馆“恩格斯之家”。恩格斯博物馆已经委托设在北京的中国出境游研究所(COTRI)帮助招揽游客。该研究所正在策划旅游线路,将以北京为始发地,周游与马克思和恩格斯有着渊源的城市。

德国墨卡托中国研究所的分析师玛丽·霍夫曼指出,如果能满足中国游客的需求,特里尔市和伍珀塔尔市将获得巨大收益。如能在中国的大型旅游网站上把两个城市与共产主义思想重镇的关系作为口碑传播出去,即使城市不大,游客也必定会来参观。

报道称,关键是要把马克思的出生地包装成中国人必游之地,再通过进一步宣传其他方面的魅力,使中国游客在当地住下来。除罗马帝国时期的历史遗迹外,再重点强调一下温泉和葡萄酒等,就有望把特里尔变成一个对广泛家庭都充满吸引力的旅游选项。

霍夫曼表示:“只要把各项魅力很好地组合起来,就能满足需要滞留型高品质旅游的中国中产阶层的需求”。

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