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为解决少子老龄化 日本服务业瞄准“一个人经济”

2017-08-22 07:40:40   新华网

“一位客人,欢迎光临”,据日本共同社21日报道,为解决少子老龄化和长期通缩导致业绩停滞不前所带来的问题,日本很多商店近年来纷纷开设一个人也能轻松利用的单人座位或专用隔区,以瞄准单人顾客,满足多样化的消费者需求。

报道举例称,福冈市一家日本知名猪骨拉面连锁店就用隔断设立了单人顾客专用空间,以“让顾客无需顾虑周围的视线品尝拉面”。据称,此举在女性顾客中得到的支持尤其大,现在该店顾客中女性占据约4成,拉动了业绩。而同样开在该市的一家烤肉店则设置了用隔板分隔开的单人座,顾客用餐时“不必与他人目光相对”,这一举措同样备受女性顾客青睐。此外,日本的卡拉OK连锁店还推出了单人卡拉OK专门店,就连高尔夫球场也开始推出单人也可预约高尔夫球场服务。

舆论认为,日本之所以出现商家为单人顾客进行单人服务的现象,是由于这两年 “一个人经济”在日本成为一种突出的社会现象。单身的人独自吃饭、独自喝酒,独自旅游等生活方式越来越多。在经济不景气的情况下,为多争取顾客,日本商家便开始迎合单人顾客的需求,推出很多“一个人项目”,比如旅行社有“一人体验世界计划”,电影院有“一人观影全套设备”,有些餐馆还推出“一人火锅”。在日本,不仅单身上班族越发享受独自生活,很多宅人也喜欢偶尔去提供单人服务的商店消费,这种生活方式正促使服务业悄悄发生变化。【记者 李珍】

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