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阿里巴巴集团与万豪国际达成全面战略合作

2017-08-07 19:35:19   中国经济网

中国经济网上海8月7日讯 海量用户的聚集和供给端庞大的精准供给——基于用户诉求和未来市场增量的定制型市场拓展,能够为日益升温的旅游市场带来什么化学反应?

2017年8月7日,阿里巴巴集团和万豪国际联合宣布达成全面战略合作,万豪国际与阿里巴巴集团成立合资公司:全面运营万豪旗下所有线上中文官方平台,包含万豪中文官方网站,万豪无线端中文app,飞猪万豪官方旗舰店等。同时,万豪旗下“万豪礼赏奖励计划”、丽思卡尔顿奖赏计划、SPG(喜达屋优先顾客计划)将与阿里巴巴“88会员”体系实现全面互通。

据透露,该合资公司接下来将率先深度开发全球顶级旅游目的地,以万豪旗下酒店为重心,整合周边旅游资源,设计推出个性化旅行打包方案。这与阿里巴巴董事局主席马云不久前提出的“全球游”战略不谋而合。

万豪国际拥有品类最全的酒店品牌组合,在125个国家和地区拥有超过6200家酒店,包括直接经营酒店、特许经营酒店和授权分时度假酒店,并拥有30个领先的酒店品牌。作为全球最大酒店集团,充分融合线上线下、领先科技驱动创新服务方式、提供全新全面的全球旅游体验是万豪国际的战略目标。

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