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海口美兰机场免税店国庆中秋“双节”推出多重主题文化营销活动

2017-09-28 11:47:51   

央广网海口9月28日消息(记者朱永 通讯员吴玥)日前,国家旅游局公布数据,今年国庆、中秋“双节”期间国内旅游人数将达到7.1亿人次。国内某知名旅游网站订票量显示,海南成为国内最受欢迎的旅游目的地之一,海南线路国庆收客超过去年同期90%以上。

热情高涨的“双节”来琼旅客,无疑为已然火爆的海南旅游再次注入一剂强心针,也为海南省旅游产业带来了巨大的挑战。记者近日从海口美兰机场免税店获悉,为应对“双节”期间的出港人流高峰,该店已根据航班情况提前调整了各店面的排班,力求让每位旅客能在第一时间获得心仪商品,同时,针对“双节”期间旅客需求,持续推出温馨寄存、精美包装、眼镜清洗、表链拆卸、应急充电宝、暖心医药箱,婴儿车、轮椅免费租借,行李免费照看等一系列特色服务,切实为本岛居民和赴琼旅客提供了高效、便捷的购物服务。

除此之外,为倡导“绿色出行”的理念,让游客能体验慢骑海南的休闲文明之旅,海口美兰机场免税店携手摩拜单车策划了“低碳出游·惊喜伴行”主题活动。9月28日—10月8日(共11天),海南地区用户打开摩拜单车APP,点击右上角“我的消息”,即可按提示领取由海口美兰机场免税店提供的摩拜用户专属代金券,10月1日-10月31日在免税店消费满500元立减30元,并可叠加店面活动使用。

海口美兰机场免税店负责人表示,10月是各大奢侈品牌推出新品的密集期。为了满足消费者的多元需求,10月1日起,免税店将推出上万件5折起的免税商品,涵盖了消费者喜爱的化妆品、手表、箱包等。此外,为了让“双节”出游的旅客能一次享尽免税购物的乐趣,10月1日—10月31日,免税店还推出了全场除手表外征税商品9折,全场8000元以下的正价免税商品消费每满600元立送60元的超值优惠活动,着实令人期待。海口美兰机场免税店也提醒各位有意愿购买免税品的旅客,可以提前至少4-5小时通过安检进入海口美兰机场免税店,为自己留出充足的购物时间。“‘双节’期间,我们还会推出一系列的主题文化表演,旅客完全不需要担心候机时间过长而烦闷”该负责人告诉记者。

据悉,9月30日—10月1日,海口美兰机场免税店将举办首届箱包节活动,专业的模特走秀,让旅客无需出国,即可看遍全球时尚秀,让旅客在海南离岛免税购物中也能享受到国际知名品牌的独特魅力。除了高端时尚的走秀表演,此前备受好评的“美兰机场·免税文化周”将在“双节”期间再次袭来,此次文化周将上演动感的街舞、快闪及街头魔术表演。

“我们的免税商品来自世界各地,今年我们一直在尝试将离岛免税与全球的不同文化相结合,希望让旅客不仅能够买到世界精品,还能在购物中体会到蕴涵其中的独特文化,目前来看,效果还是很不错的,之后我们也会根据旅客的反映,实时调整我们的活动,让离岛免税政策更加深入人心”海口美兰机场免税店相关责任人表示。

作为离岛免税的先行者,海口美兰机场免税店始终践行“搜罗世界,只为给你更好的”品牌理念,为旅客提供“优质实惠”的免税购物体验,同时时刻结合旅游新趋势,关注消费新需求,为消费者提供“贴心精准”服务,致力于打造“游购娱”一体的海南免税“购物天堂”,提升海南旅游吸引力。

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