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八天不重样 海口旅游国庆网络营销8省区拉开帷幕

2017-09-23 16:46:52   央广网

央广网海口9月23日消息(记者吴媚苗)记者从海口市旅游发展委员会了解到,今年中秋撞上国庆节,为备战超长假期,海口提前谋划部署启动各项准备工作,进一步扩大全国声势的宣传,海口市旅发委联合腾讯等新媒体平台将逐步拉开全国8省区的营销宣传,并利用新媒体优势打造全方位、多角度、全时段的营销新模式。

  城市形象更新 旅游产品更新 营销手段更新

近年来,在全域旅游和“双创”的背景下,海口城市形象不断更新,城市风情、滨海度假、乡村生态、购物休闲等等一张张靓丽的旅游名片吸引了来自海内外的众多游客。今年中秋国庆前夕,海口市旅游发展委员会更是围绕“惊叹海口”的营销主题更新旅游主打产品,推出了囊括滨海游轮、婚拍旅拍、美食体验、温泉疗养、主题民宿、绿色骑行等7大主题16条线路产品等;在市旅发委的引导下,海口各大景区、酒店以及乡村旅游点等更是围绕国庆、中秋主题推出了缤纷多彩的主题活动,进一步丰富市民游客出游选择,搅热旅游市场。

为了将丰富多彩的旅游新产品、新业态与海口城市新形象营销出去,进一步提升海口旅游品牌影响力及美誉度,海口市旅发委积极整合媒体资源,在联合传统媒体矩阵的基础上,与腾讯网等新媒体平台精心策划宣传主题,借助新媒体传播手段大力拓宽宣传营销渠道,有力传播全新城市旅游形象。

  联动8省区及核心客源城市推广宣传

9月22日,随着由海口市旅发委主导策划的“海口无限精彩,无限‘充电’”创意海报开始刷爆朋友圈,主题为“8天不重样,国庆中秋海口浪”海口旅游移动端专题正式上线,进行全国推广宣传。同时,海口联合腾讯将联动广东、湖北、山东、江西、云南、广西、贵州等8省区及核心客源城市渠道,通过资讯分享、达人互动等宣传等形式,实现在海口重要客源市场的精准营销。

与此同时,腾讯还通过视频与街访的形式,采访了来自北京、西安、杭州、内蒙古、吉林、江西等城市的游客,通过游客视角去推介展示海口哪里好玩,哪里精彩,而相关视频片也将于近期推广上线。海口市旅发委负责人表示,腾讯作为新媒体行业的巨头之一,在本次海口国庆中秋营销宣传中,将着重利用其新媒体优势,以全国联动、新闻资讯、专题、视频、直播、推荐以及自媒体达人传播等形式,全方位、多角度、深层次的展现海口旅游资源。

据悉,手机客户端是移动互联网最便捷的入口,手机客户端具备丰富的信息容量,市旅发委与腾讯合力策划了“8天不重样,中秋国庆海口浪”移动端旅游专题,岛内外游客通过“聚焦海口”“惊叹海口”“暖心海口”三个版块,就能浏览到实时更新海口旅游资讯,推荐热门的旅游攻略,以及海口行业备战黄金周的工作动态等。

此外,海口市旅发委借助电视台、传统媒体、新媒体包装推广,策划推出了文明旅游视频宣传片、大V带你游海口等一系列线上线下互动结合的活动,将形成强大的海口旅游营销宣传新矩阵,为今年国庆中秋海口旅游市场预热助力。

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