新闻 > 国内
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China

八天不重样 海口旅游国庆网络营销8省区拉开帷幕

2017-09-23 16:46:52   央广网

央广网海口9月23日消息(记者吴媚苗)记者从海口市旅游发展委员会了解到,今年中秋撞上国庆节,为备战超长假期,海口提前谋划部署启动各项准备工作,进一步扩大全国声势的宣传,海口市旅发委联合腾讯等新媒体平台将逐步拉开全国8省区的营销宣传,并利用新媒体优势打造全方位、多角度、全时段的营销新模式。

  城市形象更新 旅游产品更新 营销手段更新

近年来,在全域旅游和“双创”的背景下,海口城市形象不断更新,城市风情、滨海度假、乡村生态、购物休闲等等一张张靓丽的旅游名片吸引了来自海内外的众多游客。今年中秋国庆前夕,海口市旅游发展委员会更是围绕“惊叹海口”的营销主题更新旅游主打产品,推出了囊括滨海游轮、婚拍旅拍、美食体验、温泉疗养、主题民宿、绿色骑行等7大主题16条线路产品等;在市旅发委的引导下,海口各大景区、酒店以及乡村旅游点等更是围绕国庆、中秋主题推出了缤纷多彩的主题活动,进一步丰富市民游客出游选择,搅热旅游市场。

为了将丰富多彩的旅游新产品、新业态与海口城市新形象营销出去,进一步提升海口旅游品牌影响力及美誉度,海口市旅发委积极整合媒体资源,在联合传统媒体矩阵的基础上,与腾讯网等新媒体平台精心策划宣传主题,借助新媒体传播手段大力拓宽宣传营销渠道,有力传播全新城市旅游形象。

  联动8省区及核心客源城市推广宣传

9月22日,随着由海口市旅发委主导策划的“海口无限精彩,无限‘充电’”创意海报开始刷爆朋友圈,主题为“8天不重样,国庆中秋海口浪”海口旅游移动端专题正式上线,进行全国推广宣传。同时,海口联合腾讯将联动广东、湖北、山东、江西、云南、广西、贵州等8省区及核心客源城市渠道,通过资讯分享、达人互动等宣传等形式,实现在海口重要客源市场的精准营销。

与此同时,腾讯还通过视频与街访的形式,采访了来自北京、西安、杭州、内蒙古、吉林、江西等城市的游客,通过游客视角去推介展示海口哪里好玩,哪里精彩,而相关视频片也将于近期推广上线。海口市旅发委负责人表示,腾讯作为新媒体行业的巨头之一,在本次海口国庆中秋营销宣传中,将着重利用其新媒体优势,以全国联动、新闻资讯、专题、视频、直播、推荐以及自媒体达人传播等形式,全方位、多角度、深层次的展现海口旅游资源。

据悉,手机客户端是移动互联网最便捷的入口,手机客户端具备丰富的信息容量,市旅发委与腾讯合力策划了“8天不重样,中秋国庆海口浪”移动端旅游专题,岛内外游客通过“聚焦海口”“惊叹海口”“暖心海口”三个版块,就能浏览到实时更新海口旅游资讯,推荐热门的旅游攻略,以及海口行业备战黄金周的工作动态等。

此外,海口市旅发委借助电视台、传统媒体、新媒体包装推广,策划推出了文明旅游视频宣传片、大V带你游海口等一系列线上线下互动结合的活动,将形成强大的海口旅游营销宣传新矩阵,为今年国庆中秋海口旅游市场预热助力。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170923/31507284.html
Server: cms-8-251
Date: 2024/11/15 14:36:31

Powered by China
China