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2017中国油料品牌论坛在京召开

2017-09-23 06:06:56   央广网

央广网北京9月23日消息(记者陈雅萍)9月22日,作为第十五届中国国际农产品交易会组委会主办的重大活动之一,由中国优质农产品开发服务协会具体承办的“2017中国油料品牌论坛”在北京亮马河大厦会议中心三层紫金厅召开。

2017中国油料品牌论坛在京召开。

本次论坛旨在贯彻中央关于增加绿色优质农产品供给的战略要求,围绕“中国好粮油”行动,着力探讨油料产业发展趋势、发挥油料行业和区域优势、推动油料科技创新应用、培育国产油料品牌、提升油料产业竞争力。论坛的举行还得到了农业部及各有关单位的高度重视和大力支持。农业部党组成员、中国农业科学院院长唐华俊出席活动,并做主旨演讲。全国政协委员、中国优质农产品开发服务协会会长朱保成出席。

农业部党组成员、中国农业科学院院长唐华俊做主旨演讲。

唐华俊说,油料产业的发展和进步离不开品牌的支撑,品牌的创立离不开质量、创新、科技、服务的全面提升。至于油料行业如何具体打造品牌,唐华俊也给出了具体的建议:一是要加强科技引领,发挥科研院校的带动作用;二是要加强人才支撑,大力推行产、学、研三结合;三是要加强文化培育,树立消费者的品牌意识。

在专题报告板块,农业部油料市场预警分析首席分析师张雯丽,中国农业科学院油料作物研究所副所长、国家油菜工程技术研究中心副主任、中国粮油学会油脂专业分会常务理事黄凤洪等,分别从油料产业发展和居民健康用油的角度做专题报告。

农业部油料市场预警分析首席分析师张雯丽发言。

张雯丽以《油料产业经济报告》为题,报告了当前中国油料产业发展的现状和趋势,为油料行业广大从业者提供了认识行业、发展事业的科学依据。她在报告中特别指出:纵观世界农业强国,无一不是农业品牌大国,而我国油料行业目前还未涌现出足够多强势品牌,未来油料行业想要获得长足发展,培育品牌、壮大品牌是关键。

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