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央广网北京9月21日(记者雅萍)在第十五届中国国际农产品交易会召开之际,“2017首届中国国际品牌农业发展高峰论坛”于9月21日上午在北京举行。由农业部批准召开的这次高端峰会,是由第十五届国际农交会组委会主办,中国优质农产品开发服务协会承办。这是首次在中国国际农交会上举行品牌农业高峰论坛,标志着中国的农业品牌正在融入世界品牌创新发展的大趋势中。
2017首届中国国际品牌农业发展高峰论坛在京举行。
农业部副部长屈冬玉在论坛上作了主旨演讲。在峰会上发言的还有中国检验检疫学会会长魏传忠、中国优质农产品开发服务协会会长朱保成、广东省副省长邓海光、陕西省副省长冯新柱、山东省政协副主席赵家军以及深圳百果园实业发展有限公司董事长余惠勇。他们围绕着“创新引领,品牌驱动:深推供给侧改革”这一主题,各抒已见,凝聚共识,共同探讨农业供给侧结构性改革中需要解决的深层次问题,探寻提高农业供给体系质量、效率和竞争力的正确策略。联合国粮农组织中国代表处首席代表马文森在致辞中高度赞赏了中国在发展现代农业、加强农业品牌建设方面取得的显著成就。
农业部副部长屈冬玉做主旨演讲。
屈冬玉副部长在演讲中指出,品牌,特别是农业品牌,在我国有着悠久的历史。具有几百年乃至上千年历史的杜康酒、陈李济、全聚德等品牌企业,已经深深根植于消费者心中,流传于历史长河,其中蕴含的工匠精神、诚信理念和价值取向,非常值得我们挖掘和弘扬。同样,世界各国特别是农业强国,均将农业品牌建设作为发展农业的重要举措,为我们推动农业品牌发展提供了宝贵借鉴。屈冬玉指出,近年来,我国农业品牌建设热情高涨,政府强力务实推动,社会主体积极参与,一大批特色鲜明、质量过硬、信誉可靠的农业品牌脱颖而出。但在农业品牌建设方面也还存在一些问题:部分政府部门和企业缺乏品牌发展的战略思维、行动上有急功近利的倾向、品牌主体实力不强等,具有较强影响力的自主品牌还比较少,农业品牌建设任重道远。
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