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2017首届中国香料品牌论坛在京举行

2017-09-23 06:06:54   央广网

央广网北京9月23日消息(记者陈雅萍)9月21日,由农业部主办的“第十五届中国国际农产品交易会(以下简称农交会)”在农展馆隆重召开,由第十五届中国国际农产品交易会组委会主办、中国优质农产品开发服务协会(简称中国优农协会)承办的“中国香料品牌论坛”,在分会场——北京市朝阳区亮马河大厦紫金厅举行。本论坛的主题是“科技创新助推香料产业发展”。农业部副部长张桃林,全国政协委员、中国优农协会会长朱保成、中国热带农业科学院院长王庆煌等有关领导出席并做精彩演讲。

“2017首届中国香料品牌论坛”在京举行。

本次论坛旨在深化农业供给侧结构性改革,发挥品牌引领驱动作用,促进香料产业科技创新,提升产业管理水平,发挥优势产业资源,提高香料品牌效益和竞争力。论坛共分为“主题演讲”“专题研讨”“企业之声:品牌研讨”三个板块。

在主题演讲板块,农业部副部长张桃林做了《努力打造中国特色的香料品牌》主题演讲。他首先对中国优质农产品开发服务协会香料分会的成立和论坛的召开表示祝贺。他说,香料分会的成立为打造中国香料品牌,推动香料产业健康发展前进了一大步。张桃林还就如何打造中国特色香料品牌提出三点意见:一、充分认识实施农业品牌战略,培育知名农业品牌的重大意义。农业部高度重视农业品牌建设,将2017年确定为农业品牌推进年,并会同中央农办、国家发展改革委、财政部等8部门,提出了通过打造区域品牌、企业品牌、产品品牌“新三品”,促进种养加上水平、农业质量效益全提升的品牌建设思路。二、打造中国特色的香料品牌任重道远。主要体现在科研水平与产业发展不均衡和消费水平与品牌发展不均衡。三、多措并举,努力打造中国特色的香料品牌 。要以问题为导向,继续加强香料科技创新。搭建科企对接平台,合力提高企业应用科技成果的能力和水平。要以特色农产品优势区创建为契机,努力打造具有中国特色的香料品牌。

农业部副部长张桃林演讲。

中国热带农业科学院院长王庆煌演讲中表示,热科院今后将按照“政府+科技+企业+金融+互联网+”五位一体发展模式,积极统筹政府部门、社会组织和市场力量,充分利用政府政策、社会资源、资本金融和网络媒体,将香料品牌创建贯通于香料产业链的各个环节,持续推动香料科技成果的产业化实现香料产品的市场化、规模化和品牌化。发挥龙头企业的引领带动作用,强化产品质量认证及体系认证参与国际竞争占领国际市场。通过科技的创新驱动,打造世界级的香料产业品牌,科技支撑中国香料产业跨出国门走向世界。

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