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第十三届“东方畅想”公益宣传创新大赛揭晓

2017-09-21 21:12:03   央广网

央广网上海9月21日消息(记者王渝新 傅闻捷 韩晓余)第十三届“东方畅想”全球华语广播创新大赛今天在上海广播大厦举行了隆重的颁奖盛典。现场产生了金奖3名,银奖10名,铜奖20名、阿基米德最具人气奖3名以及优胜奖30名。

本届“东方畅想”再次出新,以“社会主义核心价值观”为主题,面向海内外广播同行及社会各界征集最具价值引导力、最有思维活力的公益宣传作品。本次大赛总共收到全国和海外400多家电台的700多件参赛作品,参赛规模、参赛作品数量创下历届之最。

颁奖盛典以当下潮流最热的“嘻哈”表演热烈开场,由多种形态的获奖作品串起,花式体现了广播公益宣传的创新思维、价值引导力,彰显了媒体公益主张及社会责任。来自西藏人民广播电台都市生活广播的德吉卓玛,身着藏族服装现场表演了藏族民间传统艺术——拉萨“堆谐”。当悠扬的歌声与轻快的舞步交相辉映,现场一片欢腾,气氛达到鼎沸。

700多件参赛作品,社会触角广泛,题材丰富多样,创作者通过对社会全方位的观察,充分展开想象的翅膀,在宏观和微观的两个层面上以写实的、虚拟的、具象的、抽象的多元形式加以表现。

有庆祝建军90周年、弘扬优秀科学家奉献报国情怀、中国女排顽强拼搏精神、宣传“一带一路”倡议等宏大题材的作品,也有彰显好家风、邻里和谐、关爱老人儿童等充满人文精神的暖心作品。以新闻纪实和歌唱、微广播剧、相声、讲故事等文艺形式,多元呈现,内含丰富,弘扬新风正气。

获金奖代表合影

  创意新,突破传统构思套路

参赛作品都力图突破出新、出奇,极富创意。如江苏扬州台的《小鸟用翅膀为生态投票》通过“扬州鸟叔”镜头里越来越多鸟儿的演变和声情并茂地讲述,生动诠释了绿色生态的理念,一句“你说生态好不好?小鸟用翅膀投了票!”轻声说重话,以强烈的生活气息和真情实感打动人心。

常州台的《抠门的常大爷》以身边的小人物“抠门”节约资源的点滴场景,传递了节能是国家大事,市民百姓人人有责的理念,平凡而真实。新疆台的《阿凡提》系列,巧妙借助阿凡提这一新疆各族人民心中的智者形象,以情景剧的形式,唱响团结奋进的时代主旋律。

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