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新疆阿克苏沙雅县培养电商人才 走出县域电商发展新模式
央广网阿克苏8月22日消息(记者吴卓胜 沙雅台记者余巍)新疆阿克苏地区沙雅县加快农村电子商务培训力度,提升村民电商业务水平,走出了一条本地电商促农增收的发展新模式。
近日,沙雅县2017电子商务培训班开课,来自杭州师范大学阿里巴巴商学院、浙江省现代电子商务研究院的专家就县城电商主要模式、农产品电商品牌孵化、网上营销模式、线下资源整合等实用内容进行讲解。
杭州师范大学阿里巴巴商学院副教授、浙江省现代电子商务研究院副院长裘涵说:“我们发现有很多的优质农产品现在还是没有出去,通过互联网模式把我们的产品带到我们全国老百姓的餐桌上,这个需求其实是非常旺盛的,这是我们本地有非常好的优势。”
郁磊是沙雅银鹿棉业有限责任公司负责人,由于公司产品是实体店销售,面对的消费群体少,销售量上不去,目前,他也正尝试着将公司的棉被上网销售,为了更好地做好这件事情,他带着求学的心态来参加了培训班:“近期准备在那个网上开个网店,把我们产品的市场销售到全国各地,这次培训班是个很好的机会,知道了怎样去经营网店,对以后有很大的帮助。”
通过培训班的学习,加深了学员们对电子商务知识的理解和把握,对培养农村创业青年、电商人才,拓宽农副产品电子销售渠道,增加农民收入,推进沙雅县农村电子商务发展意义深远。
裘涵表示:“沙雅县老百姓,尤其年轻人,对创业创新这样的一个诉求,接下去我们有义务跟沙雅更好地融合在一起,再去共同探索,如何通过我们人才的这个培育,走出这条创新的互联网加沙雅电子商务农产品上行的沙雅的这样的全新模式。”
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