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江苏中行公益微跑活动募集超90万元捐赠扶贫村
2017-08-20 22:41:23 中国青年网
活动现场
中国银行江苏省分行行长王兵(左四)与参加公益微跑活动的爱心人士合影
8月19日下午,由中国银行江苏省分行主办的“益心暖阳,聚爱悦跑”公益微跑江苏站活动分别在南京太阳宫剧场(主会场)、连云港月牙岛(分会场)和无锡蠡湖之光(分会场)举办。活动携手江苏地区中行的爱心客户及员工,以中国银行的“公益中国”为切入点,通过“你跑我捐”的公益微跑形式,将客户参与微跑的行动转化为资助贫困爱心活动,活动募集全部所得将统一捐赠给江苏中行定点扶贫村——沭阳县茆圩乡厚邱村。
据统计,本次活动共有1600名爱心客户参与,最终募集善款金额合计912976元。除了进行公益微跑外,活动现场还设置了公益展卖区、现场认捐区两个互动单元,爱心人士可在公益展卖区扫码下载“公益中国”APP进行购买;或通过“作业本计划”现场认捐厚邱村100名贫困学生,也可向贫困地区捐赠钱款用于为贫困学校添置、更新教学设备及设施。此次活动是中国银行全国“公益微跑”接力活动第五站,接下来,中国银行的爱心活动将通过青年志愿者们传递到全球更多角落,继续服务社会、弘扬正能量,进一步树立良好的企业形象。
“自2002年起,中国银行连续15年在陕西咸阳永寿、长武、旬邑、淳化四县开展定点扶贫工作,正是在这样的背景下我们创建了‘公益中国’这个精准扶贫平台。”中国银行志愿者介绍道,“参与活动的客户除了通过自己的微跑行动获得公益捐赠金额外,还可以在现场加入中国银行‘益客俱乐部’,通过‘公益中国’APP购买贫困群众的农副产品,持续将爱心传递给贫困地区群众。”
“这个活动非常有意义,通过简单的行动,达到奉献爱心的目的,让公益变得简单,为活动主办方点赞!”许多参与活动的客户都表示,“中国银行此次活动不仅仅是捐款捐物,更重要的是搭建了一个爱心平台,让大家看到了企业的责任与担当!”(韩伟)
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