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亚玮 邹磊
作为新时期中国对外开放的总纲领,习近平总书记提出的“一带一路”倡议已经成为促进全球互联互通、合作共赢的中国方案。近四年来,“一带一路”建设从无到有、由点及面,进度和成果超出预期,作为“一带一路”建设重要的组成部分,“一带一路”话语体系的同步建设愈发紧迫和重要。
2016年8月17日,习近平总书记在推进“一带一路”建设工作座谈会上强调,要切实推进舆论宣传,积极宣传“一带一路”建设的实实在在成果,加强“一带一路”建设学术研究、理论支撑、话语体系建设。2016年12月5日,习近平总书记主持召开中央全面深化改革领导小组第三十次会议审议通过了《关于加强“一带一路”软力量建设的指导意见》,会议指出,软力量是“一带一路”建设的重要助推器。要加强总体谋划和统筹协调,坚持陆海统筹、内外统筹、政企统筹,加强理论研究和话语体系建设,推进舆论宣传和舆论引导工作,加强国际传播能力建设,为“一带一路”建设提供有力理论支撑、舆论支持、文化条件。2017年5月14日,习近平主席在“一带一路”国际合作高峰论坛上指出,“一带一路”建设要以文明交流超越文明隔阂、文明互鉴超越文明冲突、文明共存超越文明优越,推动各国相互理解、相互尊重、相互信任。这既是推进“一带一路”建设的必然要求,也是构建“一带一路”话语体系的具体实现。
一、加强“一带一路”话语体系建设具有重要意义
加强话语体系建设是“一带一路”建设全局中不可或缺的组成部分,同样对于加强中国特色话语体系建设具有重要的现实价值和长远意义。
第一,扩大影响,凝聚人心。自提出以来,“一带一路”倡议已成为中国内政和外交的核心议题。一方面,各部门、各地方投入了大量的精力和资源加以推进,市场和民间也展现出了巨大的参与热情。在此背景下,国内各界尤其是广大普通群众也希望对“一带一路”建设的目标、举措、收益和前景,以及它给自身带来的切实影响有更全面和深入的了解。另一方面,由于全球经济复苏乏力,国际社会对于“一带一路”倡议的兴趣也在明显提升,许多国家经历了从观望到参与、从被动感受到积极推动的转变。越来越多的国外人士希望理解“一带一路”倡议的愿景和行动,并评估它对自身和本国的意义。因此,加强“一带一路”话语体系建设,有助于向国内外各界正面阐述好这一中国方案,扩大“一带一路”倡议的影响力,提升其在国内外的接受度、支持度和好感度,为进一步推进“一带一路”建设形成合力。
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