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国产动画试图打破好莱坞熊猫垄断

2017-08-06 15:32:04   中国青年网

新华社北京8月6日电(白瀛、徐舟)提到国宝熊猫的动画形象,很多人想到的就是好莱坞电影《功夫熊猫》中的“阿宝”,来自熊猫栖息地四川的一个团队创作的动画电影《熊猫明历险记》,欲试图打破好莱坞的垄断。

自2009年《喜羊羊与灰太狼》第一部以近1亿元票房惊艳亮相后,国产动画电影逐渐在电影市场上崭露头角,从《喜羊羊与灰太狼》系列到《熊出没》系列,从《大圣归来》到《大鱼海棠》,动画电影成为国产电影产业中不可忽视的部分。

然而,作为动画形象的熊猫,长期以来却被好莱坞抢了风头——2008年开始推出的系列电影《功夫熊猫》成为很多国内动画电影人难以言说的遗憾,即使2016年的《功夫熊猫3》由中美合拍,但其核心创作团队以及影片内涵的西化仍然难以改变。

“正是有感于此,我们才想借此打造中国自己的熊猫动画形象。”《熊猫明历险记》出品人叶葱在京接受采访时说,该片由中国本土团队创作,已入选四川省新闻出版广播影视业“十三五”时期发展规划项目。

北京电影学院动画学院院长李剑平认为,国产动漫与国外动漫的差距主要不在于制作技术,而在于讲故事的能力;纵观近几年票房成绩不俗的国产动画电影,讲述一个好故事都是成功的关键。

“中国是故事的富矿。”陆川曾执导以大熊猫抚育幼子为主线之一的自然动物影片《我们诞生在中国》。他说,熊猫仅是美国人了解中国的一个意象,而中国电影人还应通过中华民族的渊源历史、多元的文化结构以及民族等拓展美国人对中国的印象。

导演邓鲁平介绍,《熊猫明历险记》根据史实改编,讲述了二战时期一只来自四川的名叫“明”的熊猫被走私到英国并最终成为英国人民反法西斯精神偶像的真实故事。

“我们试图用电影表达一种充满正能量的朴素世界观。”他说,仅剧本创作就用了5年,在追求画面高质量的同时,更多将重心放在了“讲好故事”上,力求以精彩的故事来弥补国产动画电影“制作精良,故事欠缺”的普遍短板。

叶葱介绍,《熊猫明历险记》将于2018年春节档上映,此后还将推出同名手游、熊猫明动画片、熊猫明真人版电视剧、熊猫明主题公园等系列相关产品,为完善产业链,填补熊猫动画形象的品牌空白。

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