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获得市场成功的王者荣耀游戏,因为让很多未成年人沉迷其中,陷入一场道德危机,受到舆论的谴责。舆论压力下,游戏出品方近日祭出据称是“史上最严格的防沉迷系统”,不过这“三板斧”并未赢得舆论谅解,有人质疑所谓的防沉迷很容易就被破解,有人质疑游戏设计逻辑就包含让孩子沉迷的元素,还有人质疑其内容对历史的歪曲。我也觉得相关方的回应带着浓厚的“危机公关”套路,对自身引发的社会问题缺少应有的歉意与解决诚意。
比如相关方在回应中有这样一句自辩的话:腾讯作为一家互联网企业,天美作为一个游戏研发的工作室,我们都没有去鉴定和甄别用户完整准确身份信息的能力。――这种态度,就缺乏起码的诚意,腾讯作为一个航母级的互联网公司,通过微信等深嵌于公众生活的社交平台掌握着用户海量的身份信息,过去腾讯也经常宣称自身有着强大的大数据处理和分析能力,怎么就被这点小问题给难住了呢?
我记得前段时间腾讯小马哥在中央政法委演讲时还谈到了大数据处理,称:数据就是生产力,谁拥有大数据,谁就拥有未来。只要掌握的数据库和数据规律,人类就可以突破体力、脑力的极限,根据需要,在超过亿级的数据云里,毫秒之间就能达到识别效果。小马哥还举例说,比如公安在寻找公交盗窃嫌疑人时,就可以通过分析公交卡的刷卡记录,再通过定位系统,就可以摸查出最可疑人的人,因为大数据都是可以溯源的。而对于电信诈骗的防控,马化腾说从大数据的角度来看,也是有规律可循。诈骗号码往往只有呼出没有呼入,通过锁定号码,再与银行系统的账户联动查询,电话诈骗往往是可以防控的。
电话诈骗都可以防控,数据云里毫秒之间就能达到识别效果,怎么涉及自家生意自身利益时,数据云就不行了,就“没有去鉴定和甄别用户完整准确身份信息的能力”了?鉴定和甄别用户完整准确身份信息,是一个多难解的世界级难题?说好的“能突破体力脑力的极限”呢?
如果对一家刚开始做游戏的企业来说,缺乏防沉迷系统还可以理解,但腾讯不是第一次做游戏了,甚至很大一部分收入都源于游戏(有一种说法称腾讯是全球最赚钱的游戏公司),以前也曾有游戏因类似问题受到过批评。能开发出那么多赚钱的游戏,有那么多碾压竞争对手的技术创新,为什么谈到游戏的防沉迷系统时就不行了?是缺技术,缺资金,还是缺道德、缺良善之心、缺社会责任感?
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