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是《王者荣耀》,还是“民之毒药”?

2017-07-02 11:07:32   

原标题:是《王者荣耀》,还是“民之毒药”?

一、先上两个考题:

1、如果没有微信,腾讯市值会是目前的多少?

A、60% B、50% C、45% D、40%

2、如果没有“王者荣耀”,腾讯市值会是目前的多少?

A、90% B、85% C、80% D、75%

两个选项,我自己都选C。

意思很明确:

1、微信至少贡献了一半以上腾讯市值,此题选C,应该是标准答案;

2、2017年腾讯股价新高,应该有一半以上来自王者荣耀的贡献。此题选C,略有争议,但偏离不会太远。

二、我们先来看看“王者荣耀”是一款什么样的游戏?

《王者荣耀》是腾讯自研的一款MOBA类游戏,基本就是《英雄联盟》的手机版,玩法类似dota手游,主要以竞技对战为主,玩家之间进行1V1、3V3、5V5等多种方式的PVP对战,还可以参加游戏的冒险模式,进行PVE的闯关模式,在满足条件后可以参加游戏的年度排位赛等。该游戏2015年7月开始内测,2015年10月开始公测。2015年12月,公测不久的《王者荣耀》就将DAU提升至750万,到了2016年年底DAU突破5000万,刷新行业纪录。

数据显示,截至5月最后一周,王者荣耀注册用户突破2亿,渗透率达到22.3%——这意味着,每7个中国人中就有一位《王者荣耀》注册用户,人数比A股股民还高。

5月份,《王者荣耀》的DAU均值为5412.8万人,到6月的DAU已经突破6000万,在6000万-8000万之间,超过之前爆红游戏《英雄联盟》,而MAU达到1.63亿人,创手游行业新纪录(见下图:

另一个显示《王者荣耀》恐怖的数据是:中国玩家每天在《王者荣耀》这一款游戏上花的时间是《阴阳师》的6.8倍,是《梦幻西游》的11.9倍,用户的日均使用时长达到了97.7分钟,几乎占据整个手游行业游戏时间的8.5%-11.3%(见下图):

与以上数据相伴随的,是《王者荣耀》飞速跃升的营收与利润。

从AppAnnie5月的收入排行榜来看,《王者荣耀》排在第一位,超过了《怪物弹珠》。而且从top10排行榜来看,腾讯的游戏占据四席,第10名也是腾讯投资的游戏公司(见下图):

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