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2017微博电视影响力盛典即将举行 行业和明星大咖齐聚盛会

2017-09-22 11:55:50   环球网娱乐

首届“微博电·视影响力盛典”即将在9月26日于上海举办。这场盛典将汇聚中国电视、视频行业内最具影响力的行业大咖和明星艺人,湖南、浙江、东方、江苏等一线卫视和优酷、腾讯、爱奇艺等视频网,以及来自制作、宣发、行业研究的高层将悉数出席本次活动,截止目前范冰冰、李晨、罗志祥、郑爽、杨紫、周冬雨等明星都已确认出席本次活动。

本次活动分为行业论坛和晚会盛典,从节目和电视剧的台前到幕后各个环节的大咖都齐聚上海,共同打造一场电视综艺、电视剧、网络综艺、网络剧、微综艺、迷你剧内容的年度盛宴。

在活动开始前一个月,微博电视影响力盛典的投票就已经开始,本次活动的线上投票分为综艺榜、热剧榜和演员榜三大榜单。截至目前,活动的总投票量已经近1亿次。排名电视综艺榜榜单前三位的是:《朗读者》、《王牌对王牌》、《极限挑战》;排名网络综艺前三位的分别是《偶滴歌神啊》、《吃光全宇宙》和《爸爸去哪儿》。排名电视剧榜榜单前三位的是:《微微一笑很倾城》、《我们的少年时代》、《深海利剑》;排名网络榜榜单前三位的是:《超少年解码》、《愉此一生》和《热血长安》。

在男演员榜榜单上,张艺兴@努力努力再努力x稳居榜首,鹿晗@M鹿M和易烊千玺@TFBOYS-易烊千玺紧随其后;女演员榜榜单上,郑爽@郑爽微博事务部持续领跑,迪丽热巴@Dear-迪丽热巴紧随其后,赵丽颖@赵丽颖暂列第三。

作为全球领先的中文社交媒体平台,微博已经构建起连接节目、受众与品牌的完整生态链。对于节目制作方而言,借助微博上的明星群体和大量的明星粉丝以及微博的传播能力能够快速获得关注。微博上的话题、投票等多种互动形式,都有助于提升用户对节目的关注度。如《中国有嘻哈》的freestyle在一夜之间,火遍大江南北,正是得益于社交媒体传播的及时性和广泛性。

目前,微博的内容生态战略初见成效,已经有 23个垂直领域月阅读量超过100亿,这些领域基本涵盖了电视综艺等相关内容领域。此次微博电视影响力盛典通过搭建线下合作平台,实现内容产业链在微博的强势融合,并形成多方共赢的良性循环,与合作伙伴一起携手打造微博台网行业品牌影响力。

责任编辑:郭一楠 CK001
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