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12月27日,以“格新”为主题的格瓦拉生活品牌升级暨重点业务布局发布会在京举行。在现场,格瓦拉生活公布了2017年演出类、展剧类等重点合作项目,重磅推出了青年戏剧人才扶植计划、智慧剧场,以及人脸识别技术系统。作为微影时代旗下独立运营的品牌,“格瓦拉生活”未来将在原有电影业务的基础上,加强在演出行业的精耕细作,致力于打造“城市娱乐消费指南”的全新定位,丰富微影时代以及格瓦拉生活自身的消费品类,提升大众文化消费的层次。
本次发布会上,二十一世纪校园电影院线CEO林宙先生、十三月唱片公司创始人卢中强先生、上海熊本事务所所长垣下 美那子女士、小不点大视界创始人陈忌谮女士、西安音乐厅总经理曹彦女士、上海交响乐团副总经理陆菁女士等来自文娱行业的重量级合作嘉宾与近百名媒体记者,共同见证了全新“格瓦拉生活”品牌的诞生。
微影时代CEO林宁表示,“经过一年的发展,格瓦拉生活市场份额逐步上升,品牌日臻成熟,是时候让格瓦拉生活进行一些新的尝试和改变了。”
微影时代CEO 林宁
微影时代副总裁、微格时代总经理余琪女士在随后的发言中,阐释了全新的格瓦拉生活的品牌定位和愿景,“在移动互联网时代,竞争无比激烈且残酷,尽管在提升行业标准化水平的同时,还要满足用户个性化的需求并不是一件容易的事,但格瓦拉生活还是会不断地‘打怪升级’,把更丰富的艺术娱乐内容以一种便捷、高效、精准的方式呈现给用户。”
微格时代总经理 余琪
发布重点项目 用优质资源深耕演出市场
作为文化娱乐消费产业的重要组成部分,演出行业未来将会成为新的红利攫取点,当前国内演出行业的体量小,盈利模式囿于传统,相较于电影、体育来说,演出行业的产业化、规模化尚处于起步阶段,这也将为格瓦拉生活提供更多的发展机遇。
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