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90后置业观倾向“只租不买” 集中式长租公寓受青睐
据了解,目前长租公寓市场的主体大致可分为三类:一是互联网创业公司旗下的公寓,如魔方、YOU+等;二是酒店集团做的公寓,像如家的逗号公寓、华住的城家公寓等;三是房地产企业旗下的公寓,比如万科的泊寓和世联行旗下的红璞公寓等。
长租公寓成为市场新宠,万科董事会主席、首席执行官郁亮最近表示,北上广深等城市住房租赁市场需求很大,万科是少数几个试水者之一,目前已经开办长租公寓1.2到1.8万间,计划今年做到10万间。
2016年5月,万科正式推出了长租公寓业务的统一品牌“泊寓”。截至今年1月,泊寓已经在北京、上海、深圳、广州、济南、厦门等14个一二线城市开展业务。
万科泊寓厦门总经理吴迪介绍,目标消费者以城市青年为主。他说,“我们泊寓是一个单品牌,这个品牌的整个客户群体定位是城市青年。同时在整个租赁市场里面,我们还要解决家庭型客户,解决一些企业高管服务式公寓这类客户,这些都属于长租业务。”
中原地产市场研究部总监张大伟认为,租售并举是大势所趋,不过目前,大部分长租公寓的业务还是亏损,要实现长租代替买房,还有一定距离。
张大伟说,“到目前为止,大概有8个省份、20多个城市发布了关于鼓励租赁方面的政策。租赁是科学住房消费观的一个重要环节。从目前的试点来看,大部分企业涉足租赁都是做了一些尝试和探索,从先发优势的角度,提前建立品牌影响,但是短期来看,目前各地的租赁政策才刚刚开始,而且财税方面的鼓励还做的不是很充足,包括我们看到的一些已经做的长租公寓来看,这部分的业务还是属于亏损的状态。租赁会逐渐放大它的量、它的影响。”
责任编辑:任冲 CN062
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