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北京楼市新政后138家房产中介自行关闭 520家被查

2017-05-15 11:24:33   中国日报网

房天下中介费由1.5%下调至0.8%,链家中介费用已由2.7%下调至2.2%,我爱我家中介费用由2.5%下调至2%。

照此计算,总价100万元的房子,房天下中介费用减少了7000元,链家减少了5000元,我爱我家减少了5000元。

经济观察报记者了解到,下调中介费用一是应对成交量低迷的措施;二是被有关部门约谈后的一种积极反应。

楼市新政后,有关部门约谈了北京各大中介公司,内容主要是信息联网和中介费。

在中介费方面的建议是两套方案,定额制和阶梯制。定额制是固定中介费用需小于2%,阶梯制是根据总房款额度分级别收取中介费。

这其中受影响最大的是链家,因为链家的综合管理成本、中介费用和市场占有率是最高的。

经济观察报记者了解到,链家已在内部进行了改革,由过去的“链家=链家网+链家自如+链家海外+…”变革成“链家=线上链家+线下链家”,关闭门店、缩编人员、降低中介费,都是链家2017年内部调整的外在表现形式。

链家董事长左晖在内部直言,如果自己单独出去创业,不用链家的这套打法,用互联网方式颠覆现在的链家,是可以成功的。

不过,在链家走“线上+线下”道路上,被链家寄予厚望的线上业务,遇到了麻烦。5月9日,链家APP和自如APP从苹果商店下架,链家安卓版下载正常,已下载到手机里的应用也可以正常使用。

对于苹果下架链家APP的原因,链家方面回复经济观察报称,因为苹果审核规则的原因,链家APP暂时无法正常下载,链家目前正在和苹果方面进行沟通协商,争取尽快上线。

苹果商店回复经济观察报记者,APP被下架,有三种情况:一是自己内部升级系统,公司自己下架APP;二是APP方面需调整内容,以符合苹果上线规则;三是没有得到苹果授权,“但链家APP之前在苹果商店存在,所以应该是得到过苹果授权,具体原因,还需和业务部门沟通。”

链家APP目前已安装了1800多万次,活跃用户排在各类房产类APP前三名。

(证券日报、经济观察报综合)

责任编辑:孙启浩 CN037
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