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茅台再表态不跟风提价:卖1200元左右差不多了

2016-12-22 05:28:11   北京青年报

探访:茅台目前零售价低于中秋、国庆

昨天北京青年报记者探访高端白酒零售市场,发现与中秋、国庆节市场价格相比,茅台零售价格有所下调。以茅台的经典款——53度飞天茅台为例,在街头烟酒专卖店中的价格为每瓶1150元,在京东商城的零售价格为每瓶1099元。而在两三个月前记者市场调查时,该款茅台酒的价格为每瓶1200元—1280元。

在调查时北青报记者还注意到,另一款经典白酒——52度水晶瓶五粮液,也就是普五,街边烟酒专卖店零售价格为每瓶780元,电商价格为829元。12月18日上午,五粮液董事长刘中国透露,2016年五粮液各项销售指标超额完成了目标。有投资人士分析,目前,五粮液一批价基本站稳700元,离739元的出厂价仅有一步之遥,春节前五粮液一批价达到800元没有什么悬念,五粮液与茅台的一批价合理差距在300元以内,发挥各自品牌和渠道优势,在各自价位段良性竞争。

根据报告,茅台明年市值将达到5928.32亿元。图为茅台生产线。

影响:茅台市值预期接近6000亿

昨天,贵州茅台股票收盘价为328.66元,小幅上涨0.67%。综合来看,贵州茅台今年总体业绩还是不错的。在今年年初,其股价还不足200元。统计数据显示,今年前三季度,贵州茅台实现净利润125亿元,同比增长9.11%,因此分析师们认为,茅台酒仍有提价的空间。而正是这样的预期,让茅台股价屡创历史新高。在股票走势上,12月8日和12月12日,茅台股价都曾攀升到340元,是A股第一高价股。按照行业人士的粗略计算,如果以340元的年内最高价和189.34元的年内最低价进行计算,贵州茅台年内最大涨幅高达79.6%。

12月14日,中金公司分析师邢庭志等发布报告,将贵州茅台2017年销量预期上调至31380吨,较2016年增加5000吨;上调贵州茅台股票2017年目标价16.5%至472元。按照这一目标价计算,贵州茅台明年市值将达5928.32亿元。值得一提的是,目前两市超过5000亿元总市值的个股仅有8只。

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