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网信办收紧直播监管政策 中小型直播平台将面临洗牌

2016-11-13 08:55:37   中国经营报

此外,互联网直播服务提供者应当具备即时阻断互联网直播的技术能力;应当记录互联网直播服务使用者发布内容和日志信息、保存六十日等互联网直播服务管理规定,对于部分中小直播平台来说是极大的挑战。

目前,直播平台的运营成本主要来自于居高不下的宽带成本、内容支出、技术研发、运营成本和高昂的宣传推广费用。“在目前激烈的竞争环境下,伴随着资本寒冬的阶段,许多中小直播平台面临着运营压力,如果在技术投入和运营方面有更高的要求的话,对于他们的生存发展来说会更难。”王传珍表示。

随着直播逐渐成为行业化应用标配,“政策一出,一些从事直播的公司的发展或许会局限于国家政策要求,行业将面临洗牌风险,而直播这把火也会降下来。”提供互动视频直播服务的亲加通讯云市场部张朝对记者表示,“《规定》对泛娱乐行业影响应该比较较大,他们主要做的是UGC模式(用户原生原创内容)的内容生产,视频采集源更难检测,属于全民主播。而对一些以PGC模式(专业制作优质内容)进行内容生产的垂直行业直播来说,内容相对来说有传播价值,也更容易控制。”

当然涉及到具体执行层面,《规定》中的具体要求还有待实践检验。对于《规定》中提出的互联网直播服务提供者应对直播内容“先审后发”,张朝表示:“视频直播主要是信息的及时性和客观性,如果审核时间太长,则失去直播的价值。而对于互动消息来说,延迟太多也会影响用户体验。”

责任编辑:穆启春 CN063
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