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习近平为何如此重视新闻舆论工作?

2016-08-05 08:33:20   学习大国

具体该如何做?伙伴们可得好好学习习近平的讲话原文:

1、坚持党性原则

党的新闻舆论工作坚持党性原则,最根本的是坚持党对新闻舆论工作的领导。党和政府主办的媒体是党和政府的宣传阵地,必须姓党。党的新闻舆论媒体的所有工作,都要体现党的意志、反映党的主张,维护党中央权威、维护党的团结,做到爱党、护党、为党;都要增强看齐意识,在思想上政治上行动上同党中央保持高度一致;都要坚持党性和人民性相统一,把党的理论和路线方针政策变成人民群众的自觉行动,及时把人民群众创造的经验和面临的实际情况反映出来,丰富人民精神世界,增强人民精神力量。新闻观是新闻舆论工作的灵魂。要深入开展马克思主义新闻观教育,引导广大新闻舆论工作者做党的政策主张的传播者、时代风云的记录者、社会进步的推动者、公平正义的守望者。

2、坚持正确舆论导向

新闻舆论工作各个方面、各个环节都要坚持正确舆论导向。各级党报党刊、电台电视台要讲导向,都市类报刊、新媒体也要讲导向;新闻报道要讲导向,副刊、专题节目、广告宣传也要讲导向;时政新闻要讲导向,娱乐类、社会类新闻也要讲导向;国内新闻报道要讲导向,国际新闻报道也要讲导向。

3、坚持真实准确

团结稳定鼓劲、正面宣传为主,是党的新闻舆论工作必须遵循的基本方针。做好正面宣传,要增强吸引力和感染力。真实性是新闻的生命。要根据事实来描述事实,既准确报道个别事实,又从宏观上把握和反映事件或事物的全貌。舆论监督和正面宣传是统一的。新闻媒体要直面工作中存在的问题,直面社会丑恶现象,激浊扬清、针砭时弊,同时发表批评性报道要事实准确、分析客观。

4、坚持创新理念

随着形势发展,党的新闻舆论工作必须创新理念、内容、体裁、形式、方法、手段、业态、体制、机制,增强针对性和实效性。要适应分众化、差异化传播趋势,加快构建舆论引导新格局。要推动融合发展,主动借助新媒体传播优势。要抓住时机、把握节奏、讲究策略,从时度效着力,体现时度效要求。要加强国际传播能力建设,增强国际话语权,集中讲好中国故事,同时优化战略布局,着力打造具有较强国际影响的外宣旗舰媒体。

5、人才竞争是关键

媒体竞争关键是人才竞争,媒体优势核心是人才优势。要加快培养造就一支政治坚定、业务精湛、作风优良、党和人民放心的新闻舆论工作队伍。新闻舆论工作者要增强政治家办报意识,在围绕中心、服务大局中找准坐标定位,牢记社会责任,不断解决好“为了谁、依靠谁、我是谁”这个根本问题。要提高业务能力,勤学习、多锻炼,努力成为全媒型、专家型人才。要转作风改文风,俯下身、沉下心,察实情、说实话、动真情,努力推出有思想、有温度、有品质的作品。要严格要求自己,加强道德修养,保持一身正气。要深化新闻单位干部人事制度改革,对新闻舆论工作者在政治上充分信任、工作上大胆使用、生活上真诚关心、待遇上及时保障。

6、党的领导是保证

加强和改善党对新闻舆论工作的领导,是新闻舆论工作顺利健康发展的根本保证。各级党委要自觉承担起政治责任和领导责任。领导干部要增强同媒体打交道的能力,善于运用媒体宣讲政策主张、了解社情民意、发现矛盾问题、引导社会情绪、动员人民群众、推动实际工作。

责任编辑:陈倩 CN030
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