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总编辑担纲主持人!王晓辉讲述《中国3分钟》幕后故事
2017-07-25 10:01:18 网络传播杂志
谈及栏目的创作经验,王晓辉将之总结为用英文、重时效、讲故事、成系列,尤其是成系列,在王晓辉看来非常不容易。“一期节目想出亮点很容易,但是想持久地做成系列很难。”在王晓辉看来,一档节目的影响力很有限,把中国的文化、新闻、经济成系列地去讲述,才能树立品牌、取得今天这样的成绩。
中国文化博大精深、源远流长,但是如何去讲、怎么讲好,又是一门不小的学问。“就是要用一个小的切口去切入。”王晓辉以AlphaGo举例,“AlphaGo先打败李世石后战胜柯洁,借此热点栏目做了一期围棋的节目。黑白代表阴阳、圆子方盘代表天圆地方,361个交叉点代表农历的361天……
通过热点就把中国的围棋介绍出去了。
”3、保持创新常态不断更新迭代
7月18日,中宣部副部长蒋建国等出席《中国3分钟》对外传播研讨会。在研讨会上,蒋建国部长说中国网做出了一档有影响力的节目,希望能不断提高节目质量,并总结《中国3分钟》有三条工作经验值得借鉴,一是有心去做,二是有话可说,三是有人能干。
讲好中国故事、提升影响力是《中国3分钟》的目标,王晓辉认为,未来唯有不断创新才能吸引受众,但一个栏目要不断地创新、迭代是最难的:“在讲故事的方法、选题策划、主持人的形式上要有创新意识;在栏目选题方向上要关注三点,一是本身这个事件要很有意思,二是这个事件要颇具争议性,三是要亲身经历、亲身体会的故事。”
两年时间,坚守不易。栏目越来越火、影响力越来越大,其中艰难也是了然于心,但王晓辉依然表达了对这个栏目的热爱:“我会坚持做下去,因为这个栏目做起来不容易,我像爱护自己的孩子一样爱护这个栏目,我希望在选题上越做越好,在制作上越做越精,能够把它培养成一个精品。”
责任编辑:马丽丽 CL0938
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