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[砥砺奋进的五年]出门第一步,从扫二维码开始

2017-06-12 11:10:20   千龙网

博物馆里,每个古老的文物旁附有二维码。“扫描二维码之后可以听语音讲解,也可以看文字介绍。”平时喜欢带着孩子去博物馆转转的姜歆说,不仅不用请专门的人工讲解,还可以跟着自己的节奏慢慢的参观文物,没看明白的地方可以多听几遍语音讲解。

记者也发现,公园里,每棵大树也都有属于自己的二维码“身份证”,扫一下便知道每棵树叫什么,属于哪一类物种,来自哪里。

“二维码是一种较为经济、实用的自动识别技术,具有输入速度快、信息容量大、可编码范围广、容错能力强、可靠性高、成本低、保密防伪性强等多种优点。”韩志辉表示,二维条码在因穿孔、污损等引起局部损坏时,照样可以得到正确识读,损毁面积即使达50%仍可恢复信息;还可以引入加密技术加密二维码编码内容,达到保密和防伪的目的。

近年来,二维码在食品安全、公共交通、产品防伪溯源、媒体出版、仓储物流、企业营销等领域都得到了广泛应用。

如食品安全行业,防伪二维码成了商品的“身份证”,利用二维码技术可对食品进行追溯,对食品生产经营企业进行管理,不仅实现了监管常态化、智能化、实时化、全民化,还可帮助企业进行产品防伪、企业宣传营销、市场精细化管理和电子商务。

“二维码的应用与普及不仅方便了人们的衣食住行,也反过来推动了社会信息化建设的进程。”韩志辉表示,二维码提高了行业的生产效率,也带来了商业模式的革命。

“二维码与O2O模式的结合充分发挥了两者的优势,O2O为移动支付、二维码应用提供广阔市场,同时,二维码也成了O2O模式线上与线下连接的助推工具。”韩志辉介绍,二维码可以是一张电影票、门票的支付凭证,也可以是任何商家或个体用于线下交易收款的载体和凭据。它能给各方带来实在的商业价值,也能帮助电子商务平台打造从产品推广到支付一体化的闭环服务体系。

如今,扫码支付已成为潮流,无论是家门口的早点铺、水果摊,还是商场、大超市,都能通过支付宝和微信扫描二维码进行支付。图为餐厅收银台前摆放着支付宝收款的二维码。千龙网记者查甜甜摄

责任编辑:丁勇 CN007
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